CRM Manager (Spain, Mexico and LATAM)

Overview

CRM Manager (Spain, Mexico and LATAM) role at Betway Global

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

Role scope : As a CRM Manager you’ll be responsible for developing and implementing the CRM Strategy to increase customer lifetime value as well as optimising all Betway retention activities across sports and casino. The role will be responsible for growing the retention programme across multiple markets within the products – those being Spain, Mexico + Latin America. You will collaborate cross functionally with Trading, Country Management, Acquisition, Product, Creative and Technology teams to ensure strategy alignment. This role requires a good understanding of how to use technology and data to improve the effectiveness of CRM campaigns.

What you’ll be doing

Responsibilities :

• Coordinating the efforts of the Betway CRM team from the onboarding process to the retention and promotional strategy
• Ensuring all promotions and communications are aligned
• Liaising with other key stakeholders to ensure our promotions are pushed across other channels
• Implementing personalisation strategies based on a data driven approach
• Identifying gaps and develop new processes and procedures to improve the CRM team
• Identifying new innovative opportunities and industry leading CRM strategies
• Building reports to evaluate team performance based on key KPIs for Senior Management
• Creating and managing the sports event calendar
• Building a close relationship with the Customer Support team to ensure all promotional and product queries are dealt with accurately
• Managing a team of CRM Executives across multiple locations
• Working directly with Casino product and other development teams to continue putting Spain at the forefront of their thinking
• Being accountable for ensuring the key touch points throughout a customers’ lifetime are optimal
• Working with the relevant compliance and product teams to ensure all regulatory requirements are met

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

Skills and experience :

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills :

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are :

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes :

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 19 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Details

Seniority level

Associate

Employment type

Full-time

Job function

Marketing and Product Management

Industries

Gambling Facilities and Casinos

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