CRM Manager (Spain, Mexico and LATAM)

Overview CRM Manager (Spain, Mexico and LATAM) role at Betway Global

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

Role scope : As a CRM Manager you’ll be responsible for developing and implementing the CRM Strategy to increase customer lifetime value as well as optimising all Betway retention activities across sports and casino. The role will be responsible for growing the retention programme across multiple markets within the products – those being Spain, Mexico + Latin America. You will collaborate cross functionally with Trading, Country Management, Acquisition, Product, Creative and Technology teams to ensure strategy alignment. This role requires a good understanding of how to use technology and data to improve the effectiveness of CRM campaigns.

What you’ll be doing Responsibilities :

Coordinating the efforts of the Betway CRM team from the onboarding process to the retention and promotional strategy

Ensuring all promotions and communications are aligned

Liaising with other key stakeholders to ensure our promotions are pushed across other channels

Implementing personalisation strategies based on a data driven approach

Identifying gaps and develop new processes and procedures to improve the CRM team

Identifying new innovative opportunities and industry leading CRM strategies

Building reports to evaluate team performance based on key KPIs for Senior Management

Creating and managing the sports event calendar

Building a close relationship with the Customer Support team to ensure all promotional and product queries are dealt with accurately

Managing a team of CRM Executives across multiple locations

Working directly with Casino product and other development teams to continue putting Spain at the forefront of their thinking

Being accountable for ensuring the key touch points throughout a customers’ lifetime are optimal

Working with the relevant compliance and product teams to ensure all regulatory requirements are met

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table Skills and experience :

Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively

Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals

Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope

Exceptional attention to detail, ensuring high standards of quality in all outputs

Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations

Minimum of 1 year’s management experience

Strong leadership skills

Strong analytical skills

Self-motivated and results driven

Proven experience creating and delivering promotional campaigns that increase revenue and improve customer retention

Fluency in Spanish and English

Desirable skills you’ve got up your sleeve It would be great if you also have some of the following skills :

In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends

Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations

Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards

Experience in developing and executing customer retention strategies

Experience working in the iGaming industry, particularly Spain

Experience working with Salesforce Marketing Cloud and / or Adobe CDP

Our values are non-negotiables Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are :

Ownership and accountability

Initiating action

Resilience

Team orientation

Integrity

What you’ll get back We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes :

We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.

Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.

Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.

Health Insurance

Life Assurance & Income Protection

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 19 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Details Seniority level

Associate

Employment type

Full-time

Job function

Marketing and Product Management

Industries

Gambling Facilities and Casinos

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