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GAIN Performance - Senior Creative Strategist

GAIN Performance - Senior Creative Strategist

GAINBarcelona, Cataluña, España
Hace 22 días
Descripción del trabajo

GAIN Performance - Senior Creative Strategist

We are seeking a Senior Creative Strategist to lead performance-driven creative strategy across our paid media client portfolio. In this role, you'll move beyond surface-level metrics—digging into creative performance data to uncover actionable insights and drive creative decisions. You will align creative output with business goals, lead clients with confidence, and collaborate with internal teams to ensure creative execution is impactful, scalable, and aligned with platform best practices. This is a leadership-level role where strategic thinking, creative instincts, and sharp analytical skills shape high-performing ads.

Responsibilities

  • Creative Strategy & Insight Leadership

Conduct deep-dive creative analysis using metrics such as Conversion Rate, CTR, Hook Rate, Thumbstop Rate, and Hold Rate to identify patterns and opportunities

  • Lead the strategic direction of creative testing, iterations, and messaging across platforms (Meta, TikTok, YouTube, etc.)
  • Stay on top of creative trends and platform shifts—bringing culturally relevant, performance-led insights into ideation
  • Translate insights into high-impact briefs for design, UGC, and editing teams with clear rationale
  • Oversee and improve the feedback loop between performance data, creative execution, and future iterations
  • Creative Testing & Optimization
  • Design and oversee a structured creative testing roadmap—ensuring constant learning, iteration, and evolution

  • Track and document all creative tests—maintaining clear visibility into what has been tested, what\'s working, and what needs iteration
  • Create a virtuous cycle between strategy, execution, and data-driven learning, ensuring feedback informs future creative at every stage
  • Partner with media buyers to align testing priorities with performance goals and spend distribution
  • Identify creative fatigue early and proactively recommend fresh angles or formats
  • Cross-Functional & Client Leadership
  • Act as a strategic partner to clients—leading discussions around creative performance and ensuring our work drives tangible business growth

  • Confidently lead client calls, creative reviews, and performance debriefs—communicating complex data clearly
  • Collaborate with multiple internal stakeholders—including Paid Media Managers, Creative Leads, Designers, and Account Managers—to align creative output with campaign and client objectives
  • Balance creative ambition with resource constraints—problem-solving with a solutions-first mindset when facing production or bandwidth challenges
  • Creative Production Oversight
  • Guide and oversee creative execution from concept to delivery—working with UGC creators, editors, and designers

  • Review and QA creative assets to ensure they meet performance goals, adhere to brand standards, and are platform-optimized
  • Adapt creative strategy for different formats, placements, and audience segments
  • Requirements

  • 4+ years in creative strategy or performance-driven content creation, ideally within a paid media or digital marketing environment
  • Strong grasp of performance metrics beyond the surface level—can translate data into strategic insights and creative direction
  • Proven ability to lead client conversations, push strategic thinking, and confidently manage multiple senior stakeholders
  • Comfortable managing cross-functional teams and solving for creative bottlenecks or resource limitations
  • Deep familiarity with Meta Ads Manager and creative performance analytics
  • Skilled at writing high-impact creative briefs and guiding execution across design, UGC, and post-production
  • Platform expertise across Meta, TikTok, YouTube, and emerging ad platforms
  • Experience managing or working alongside UGC creators and freelance partners is a strong plus
  • Benefits

    Our benefits vary by country, but we strive to provide similar benefits across regions. Our benefits for UK employees include :

  • Private Medical Insurance
  • BUPA Life Assurance
  • Income protection
  • Employee Assistance Programme
  • Cycle to Work salary sacrifice scheme
  • Tech & Wearables salary sacrifice scheme
  • Octopus EV Scheme
  • Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing
  • About GAIN

    GAIN is a creative-led, insight-driven company that blends data, tech and creativity to create meaningful impact, with a workforce of 650 people worldwide. This role sits within the Performance Business Unit. We help brands show up in the right place, at the right time, to the right people, with data-driven campaigns. Whether it's paid media, SEO, link building or performance-driven creative, we build campaigns that actually perform—driving clicks, visibility, conversions, and real business growth.

    The Application Process

  • 45-minute first interview with a senior team member
  • One hour interview with two team members, including a take-home and on-screen task
  • Interview Adjustments

    We will do everything possible to create the best experience for candidates; however we appreciate interviews can be challenging. Please let us know if we can make any adjustments to make you more comfortable or confident.

    The above also applies once successful; if you require any reasonable adjustments to ensure a smooth transition into your new role, please highlight this with us during onboarding.

    GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

    DISCLAIMER : We never request any form of payment or fees from candidates at any stage of the recruitment process. If you are contacted by anyone claiming to represent our company and asking for money or personal financial details, please report it immediately to All genuine communications will come from Home | GAIN.

    Job details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Art / Creative
  • Industries : IT Services and IT Consulting
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