GAIN Performance - Creative Strategist

Overview

Role : GAIN- Performance- Creative Strategist

Location : Spain

Hybrid / Remote : Hybrid - Based in Barcelona

This role is for a Creative Strategist who will support our paid media clients by driving performance-focused creative direction. You will be responsible for identifying winning ad concepts, analyzing creative performance data, and turning insights into actionable briefs and feedback. You will work closely with UGC creators, designers, and editors to bring creative ideas to life—ensuring assets are optimized for each platform and aligned with performance goals.

This candidate should be process driven, meticulous, and passionate about driving great results. You must be a good team player, able to take direction and prioritise a busy workload.

Key Responsibilities

• Creative Strategy & Insight
• Analyze paid media performance to identify creative trends, winning ads, and areas for improvement
• Conduct research to support concept ideation and ensure cultural and brand relevance with performance in mind
• Translate insights into clear, actionable briefs for design, UGC, and editing teams
• Maintain a feedback loop on asset performance to inform future iterations
• Creative Production Collaboration
• Collaborate with UGC creators, designers, and video editors to bring creative concepts to life
• Review and QA creative assets to ensure they are on-brand, error-free, and performance-optimized
• Adapt creative for different platforms and placements as needed
• Client & Team Communication
• Maintain professional, friendly, and transparent communication with clients—we act as an extension of their team, with a clear focus on helping them grow through honest, insight-led creative strategy
• Work alongside paid media teams to support the Client Lead in shaping creative strategies that align with overall client objectives
• Collaborate closely with the Creative Strategy team, Head of Creative, Creative Director, and designers with a positive, solutions-focused, and team-oriented mindset
• Approach collaboration with openness to feedback—contractors are treated as an integral part of the team, and your feedback and input are valued and encouraged

Requirements

How we work

The following values guide our approach : Constant curiosity — we are curious, critical, creative thinkers who seek data, insight, intelligence and inspiration to fuel our thinking. Pushing boundaries — we strive to engineer innovation by merging data, technology and creativity to craft bold strategies that drive impact. The power of our imagination — creativity guides everything we do and we push our clients out of their creative comfort zone. Making it happen — we create, we experiment, we go again, giving each other freedom to fail while pursuing ideas with real potential. Putting people first — we never lose sight of humanity, care, and impact for our people, clients and the planet.

Benefits & About

GAIN is a creative-led, insight-driven company that blends data, tech and creativity to create meaningful impact, with a workforce of 650 people worldwide. This role sits within the Performance Business Unit. We help brands show up in the right place, at the right time, to the right people, with data-driven campaigns. Whether it’s paid media, SEO, link building or performance-driven creative, we build campaigns that actually perform—driving clicks, visibility, conversions, and real business growth.

Benefits vary by country but we strive to provide similar benefits across regions.

The Application Process

P.S. our interviews tend to be friendly and relaxed—this is how we like to work.

Interview Adjustments — We will do everything possible to create the best experience for candidates. Please let us know if we can make any adjustments to make you more comfortable or confident. The above also applies once successful, if you require any reasonable adjustments during onboarding, please highlight this with us.

GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender identity, religion or belief, marital status, or pregnancy and maternity.

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