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Digital Advertisement Creative Strategist

Digital Advertisement Creative Strategist

COCUNATBarcelona, Cataluña, España
Hace 3 días
Descripción del trabajo

Introduction

Do you enjoy creating disruptive digital campaigns? Are you passionate about mixing creativity with data? Would you like to work in the Cosmetics sector within a dynamic and open environment?

COCUNAT is looking for a Digital Advertisement Creative Strategist to join our Marketing team and lead the creation and ideation of ads that inspire, connect and convert.

Responsibilities

Creative Strategy Development

  • Design content strategies for ads on Meta, TikTok, Google & YouTube, aligned with brand conversion and positioning objectives.
  • Conceptualize new creative angles, hooks and disruptive approaches to continuously test.
  • Develop clear and actionable briefs for the creative team, ensuring execution of high-impact ideas.
  • Guarantee brand consistency in all creatives, adapting tone and aesthetics to each market and audience.
  • Integrate creative strategy along the customer journey (prospecting, retargeting, retention) to maximize impact.
  • Understand the target audience of each product and coordinate with the Influencer team to identify UGC creators who fit the brand and deliver quality content.
  • Write and optimize ad copies for Google Search campaigns, ensuring they cover strategic keywords and maximize coverage of queries related to our products.

Analysis & Optimization

  • Review ad performance with the Media Buyers team to extract insights and translate them into creative hypotheses.
  • Implement a systematic A / B testing approach across formats, copy, and visual styles.
  • Monitor and report results, making data-driven recommendations for scaling.
  • Identify emotional and psychological triggers that resonate with each audience segment.

    • Trends & Benchmarking

  • Stay ahead of trends in TikTok, Meta Ads and emerging ad platforms.
  • Research competition and benchmark beyond the beauty industry (fashion, gaming, lifestyle, etc.) to bring fresh and disruptive ideas.
  • Test and evaluate new tools (AI, creative analytics, automation platforms like VidMob, CreativeX, Pencil, etc.) to boost efficiency and innovation.

    • Collaboration with Internal & External Teams

  • Ability to create and streamline workflows to ensure maximum efficiency and quality when collaborating with different teams.
  • Coordinate with Design, Content and Influencer Marketing to ensure creative consistency and excellence.
  • Actively participate in brainstorming sessions, presenting data-informed ideas.
  • Manage relationships with external production and design agencies when needed.
  • Clearly present creative strategies and results to internal stakeholders.

    • Your profile

  • 2 years of experience in paid ads creative strategy, ideally in e-commerce or beauty / cosmetics.

    • Advanced knowledge of Meta Ads and TikTok Ads, with proven ability to identify what works and why.

    Strong experience in storytelling, consumer psychology, and visual communication.

    Analytical mindset : ability to transform performance data into actionable creative strategies.

    Experience creating briefs and managing workflows with design and production teams.

    Knowledge of A / B testing and optimization cycles in performance marketing.

    Growth hacker mentality : obsession with iterating and scaling campaigns.

    Excellent skills in presenting and defending ideas to stakeholders.

    Familiarity with AI and innovative tools for ad creation and analysis is a plus.

    Fluent in Spanish and English. Other languages (e.g., German, Italian, French) are a plus.

    Experience with the brand culture : COCUNAT fan.

    Benefits

  • In COCUNAT, we want you to be happy. You will have a flexible schedule and the possibility to work from home to find your personal work-life balance. We really reconcile!
  • You can really make the difference as any good idea can shape the future and the success of the company.
  • Excellent Family Medical insurance.
  • Product Discounts.
  • Free coffee and chocolate!
  • Casual & Pet-friendly office environment. You can bring your pet to the office every day.
  • International environment with more than 10 nationalities.
  • No politics or bureaucracy. Only a great environment for you to achieve your best work.
  • Office based in Barcelona city center, Sant Gervasi.
  • Work in a company that you will be proud of.

    • Values

  • People First : We believe that prioritizing people’s well-being helps us work better and achieve stronger results.
  • Diversity : We foster an inclusive culture where everyone feels genuinely welcome, valued, and empowered to bring their best self forward.
  • Dynamism : We’re a young startup with a fast-paced and agile work environment, so you’ll always be engaged in exciting new challenges.
  • Sustainability : We\'re always thinking about how we can help the planet — that’s why all ideas are welcome.

    • About us

    COCUNAT is the digital native cosmetics brand with the greatest projection due to its disruptive nature, creating products with highly complex R&D and its innovative way of transmitting and communicating the brand\'s vision to the millennial market. Winner of 26 BEAUTY AWARDS and future of cosmetics by disrupting the sector giving the consumer the power to change the industry and make it healthier, more sustainable and safer.

    COCUNAT, based in Barcelona, is the creator of the TOXIC FREE concept, a philosophy that drives a new positive, friendly and inspiring movement that makes people aware of undertaking a new, more sustainable one. Today COCUNAT sells its products all over the world, having a strong presence in Europe and the United States.

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    Creative Strategist • Barcelona, Cataluña, España