Growth and Demand Generation Specialist

Overview

Join to apply for the Growth and Demand Generation Specialist role at THE / STUDIO. THE / STUDIO empowers individuals to unleash their creativity through customized products. We deliver top-quality products with an awe-inspiring experience via our team and AI-integrated systems. By shouldering manufacturing burdens, we liberate customers to focus on their passions and drive success. We turn dreams into tangible realities and shape a world where creativity knows no bounds.

Our headquarters are in Los Angeles, California. We are a global company with team members across the U.S., Europe, South America, Africa, and Asia / Pacific. We have a fully remote working platform to attract the world’s best talent. All roles at THE / STUDIO are 100% remote from anywhere in the world, as long as you have all your tools and a fast, stable internet connection!

We know that some applicants will not meet all the requirements, so we encourage you to apply anyway so we can determine if something else might be a good fit!

The Role

The Growth and Demand Generation Specialist will be a pivotal force in accelerating THE / STUDIO's customer acquisition and revenue growth. This role requires a strategic thinker with a hands-on approach to developing, executing, and optimizing multi-channel demand generation campaigns across the entire B2B customer journey. The ideal candidate will possess a strong analytical mindset, a proven track record in driving qualified leads and e-commerce sales, and a passion for continuous experimentation and optimization to achieve ambitious growth targets.

What You’ll Do

• Demand Generation Strategy & Execution : Develop, implement, and optimize comprehensive, data-driven demand generation strategies to drive qualified leads and B2B e-commerce sales.
• Execute multi-channel campaigns across channels, ensuring alignment with sales objectives.
• Manage the entire lead lifecycle, from initial awareness and lead capture to nurturing and handover to the sales team, focusing on lead quality and conversion velocity.
• Continuously research and identify new growth channels, technologies, and innovative tactics to enhance demand generation efforts.
• Performance Marketing (PPC & Paid Social Focus) : Oversee the strategy and execution of Google Ads and other paid media platforms (e.g., LinkedIn Ads, Facebook Ads for B2B targeting) to meet CPL, CPA, and ROAS targets.
• Conduct ongoing keyword research, audience segmentation, ad copy testing, and bidding optimization to maximize performance and efficiency, with a strong focus on B2B lead quality.
• Manage a significant paid media budget, ensuring optimal allocation across campaigns and channels to maximize ROI.
• Data Analysis & Optimization : Own the forecasting, measurement, analysis, and reporting of all demand generation initiatives, translating complex data into actionable insights for continuous improvement.
• Implement rigorous A / B testing and experimentation frameworks across channels (ads, landing pages, email nurture sequences) to optimize conversion rates and improve key metrics.
• Work closely with sales and data to ensure robust conversion tracking, accurate lead scoring, and seamless CRM integration for end-to-end performance visibility.
• Monitor competitor activity and market trends to identify opportunities and adapt strategies.
• Cross-Functional Collaboration & Alignment : Collaborate closely with the Sales team to ensure lead quality, optimize lead qualification processes, and improve sales-marketing alignment (e.g., lead scoring, MQL / SQL definitions, feedback loops).
• Partner with Social media, Content and SEO teams to develop compelling assets and messaging that support demand generation campaigns across all funnel stages.
• Work with the Design team to create high-converting landing pages, ad creatives, and other marketing collateral.
• Contribute to the overall growth marketing strategy, identifying opportunities to drive user acquisition, activation, retention, and revenue across the business.

About You

Nice-to-Have

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