Head Of Performance Marketing, Mobility Sector

Overview

Head of Lead Generation to drive high-volume, multi-country B2C lead generation campaigns focused on driver acquisition. You will lead the strategy, execution, and optimization of digital and none-digital campaigns across multiple channels to deliver consistent, high-quality driver leads that fuel the growth of our partners.

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Responsibilities

• Strategy & Planning : Design and execute scalable lead generation strategies across multiple European countries and cities.
• Campaign Execution : Manage 30+ simultaneous multi-channel campaigns, optimizing for volume, quality, and cost efficiency.
• Team Leadership : Lead and mentor a team of performance marketers, media buyers, and analysts to ensure consistent delivery.
• Data & Analytics : Monitor, analyze, and report on campaign performance metrics (CPL, conversion rates, ROI) to inform strategic decisions.
• Market Customization : Localize messaging, creatives, and targeting strategies for different markets while ensuring compliance with local regulations (e.G., GDPR).
• Innovation & Automation : Implement marketing automation tools and processes to scale efficiently while maintaining lead quality.
• Stakeholder Management : Collaborate with internal teams and external stakeholders (like Amazon, Uber, and others) to align on goals, priorities, and lead quality.

Skills Required

What we Offer

Recruitment Process

At the Service Club, talent comes first. We are committed to equal opportunity employment, regardless of race, color, religion, gender, sexual orientation, age, gender identity, or disability.

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