Head of Growth Marketing

About the Role Are you passionate about digital brands? If yes, you should read on :

Coches.net , Motos.net and Milanuncios marketing team is seeking the position of Head of CRM.

You will play a key role in building the best Motor marketplace in Spain. Our mission is to make buying and selling vehicles a great experience for everyone. The automotive market is going through extremely interesting changes, which means exciting times for our marketplace and exciting times for you!

As Head of Growth Marketing , you’ll drive our entire acquisition engine : from full-funnel paid strategy to cross-channel synergies, while deeply understanding how users move through a marketplace and make decisions.

Reporting directly to the CMO and sitting on the Marketing Leadership Team , you’ll lead a team that runs best-in-class acquisition campaigns across Paid Social, SEM, Programmatic, YouTube, and App marketing , with one eye on creative optimization and the other on hard business impact.

This is not just about managing channels, it’s about understanding e-commerce and marketplace buyer journeys , connecting paid, owned, and earned media , and turning automation and AI into competitive advantages. You’re someone who can zoom in on performance metrics, zoom out to see growth levers across the funnel, and is always experimenting, learning, and staying ahead of what’s next.

Key Responsibilities 1. Full-Funnel Growth & Media Strategy

Lead all acquisition channels : Paid Social (Meta, TikTok, Snap), SEM, Programmatic, YouTube, and App Campaigns.

Build and execute full-funnel strategies , from prospecting to retargeting, and understand how to balance short-term conversion with long-term growth.

2. Performance, Measurement & Incrementality

Own budget planning, forecasting, and ROI accountability for paid media.

Implement advanced measurement approaches including incrementality testing , geo-holdouts, and MTA.

3. Creative & Conversion Optimization

Drive creative testing roadmaps that align message, format, and funnel stage.

Work with content teams to ship high-velocity, high-performing creative with learnings embedded in every iteration.

Test and refine landing pages, app store assets, and conversion journeys in partnership with Product & CRM.

4. Automation & AI-Driven Execution

Push the boundaries of platform automation (Meta Advantage+, Google PMAX, app campaign AI) and constantly test new features and tools.

Identify emerging technologies (e.g., creative AI testing, predictive bidding, auto-scaling budgets) to stay ahead of the curve.

Create scalable processes that balance growth ambition with operational excellence.

5. Cross-Channel Synergies & Funnel Integration

Connect SEM and SEO strategies to dominate high-intent search and organic visibility.

Ensure full alignment between paid efforts and owned channels (on-site, CRM, app) and earned assets (social, influencers, PR).

6. Marketplace & Business Growth Mindset

Apply an e-commerce and marketplace lens to performance, understanding how to grow both supply and demand, and optimize acquisition quality by segment.

What We’re Looking For

Must-Haves

7+ years of experience in growth and performance marketing, specializing in paid digital acquisition, including at least 2 years in a comparable leadership role managing a team.

Mastery of Paid Social , SEM , Programmatic , App Marketing , and full-funnel strategy.(Paid social expertise is a must have)

Strong grasp of e-commerce or marketplace buyer journeys and platform mechanics.

Deep experience with creative testing , funnel optimization, and automation tools.

Strong analytical skills and proven success with incrementality , LTV / CAC modeling, and forecasting.

Obsession with staying current on AI, growth tools, trends, and innovations in marketing tech.

Excellent cross-functional collaboration and communication skills.

Fluent English , both written and spoken.

Nice-to-Have

Experience in two-sided marketplaces or fast-scaling consumer platforms.

Familiarity with ASO, app attribution tools (e.g., AppsFlyer), and SEO strategy.

Experience in connecting performance media with brand, content, and community initiatives.

What We Offer A high-impact role shaping the growth engine of a digital marketplace .

Full ownership of paid growth strategy and a seat at the marketing leadership table , reporting to the CMO.

An ambitious, collaborative team working at the intersection of performance, product, and data.

Competitive compensation package including salary and performance bonus.

Flexible working model and generous benefits designed to support your wellbeing and growth.

This is your role if you :

Love numbers as much as storytelling

Thrive in high-growth, high-autonomy environments

Wake up thinking about creative tests, AI tools, and what’s next in paid media

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