Head of Product Marketing & CRM

Overview

Head of Product Marketing & CRM — Barcelona — Full-Time

About

We are papernest

Our ambition? To be the one and only platform to manage all the subscriptions with one single click. Since our launch in 2015 we haven’t stopped growing : we are now more than 800 employees, 1.5 million users, and we work in 3 European markets and have offices in Paris, Reims, Barcelona and Warsaw. We are convinced that all great success comes first and foremost from a great team!

Job Description

This year marks 10 years since we launched the idea that simplifying our customers\' lives is possible by offering an innovative solution that allows them to easily subscribe to, manage, and switch all types of contracts through a unique and intuitive platform. In that time, we have supported more than 1.5 million customers in France, Spain, and Italy, while investing in new verticals and positioning ourselves as a highly efficient, innovative, and competitive scale-up in a rapidly growing market. With over 900 employees across 3 locations, we are solidifying our position as a market leader in Europe. We are always on the lookout for talent ready to join a dedicated and motivated team driven by a meaningful project. Working with us means embracing a culture of excellence, innovation, and real impact.

Your Mission

As Head of Product Marketing & CRM , you will be the conductor of user engagement : from onboarding to long-term retention, through the adoption of key features. You will craft and lead an activation and usage strategy aimed at transforming a registered user into an active, loyal, and ambassador user. You will also ensure your team shines internally, with clear alignment on priorities and success indicators across stakeholders.

Your Responsibilities

Product Positioning & Usage Strategy

• Define a usage-oriented product communication strategy : what benefits, for which segments, and at what moment.
• Build compelling messaging and storytelling around features and use cases.
• Adapt positioning based on user insights, behavioral data, and lifecycle stage.

Engagement & User Journey

CRM Leadership

Product Launches & Adoption

Public Relations

Internal Influence & Strategic Alignment

Scope of Responsibility

Your Profile

What we offer

Thrive in an international and inclusive environment : everyone has a place at papernest. With over 46 different nationalities, it’s not uncommon here to start a sentence in English and finish it en français or en español.

Compensation : Subscription Warrants for Company Creators (BSPCE) in accordance with company regulations, plus a Pluxee card to manage your tax level through voluntary compensation across services (transportation, dining, childcare).

Benefits : as a home insurance provider and green energy supplier, we offer our employees attractive deals—because things should also be simpler for our team!

Health : medical insurance through Alan or Sanitas, with up to 50% coverage by papernest (after 6 months).

Meals & Partnerships : free healthy breakfast every Tuesday, plus discounts with Barcelona restaurants, gyms, leisure, and care centers.

Training : access to online learning platforms, plus bi-monthly Tech Fridays for innovation, personal training, and knowledge sharing.

Career Development : real opportunities to grow your expertise or explore new paths—we’ll support your ambitions.

Remote Work : 2 days of remote work per week to optimize focus and flexibility.

Hiring Process

Additional Information

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