Senior Channel Marketing Manager

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. That’s why at Appfire, you choose.

Choose to work where you thrive : Whether from home, in one of our offices, or while exploring the world, you decide where you’re most productive. From hardware and software to access to two decades of collective wisdom on working effectively in a remote-first company, we’ve got you covered.

Choose to balance your life without compromise : Plan your workday around your needs and what matters most to you. Enjoy flexible time off without the hassle of complicated approvals. From day one, we trust you to deliver quality work without sacrificing your personal life, hobbies, loved ones, and well-being.

Choose to grow on your terms : Take charge of your professional growth with access to online learning platforms, facilitated training, leadership programs, and internal hackathons. Collaborate with a global team to gain fresh perspectives. When you're ready for a new challenge, our internal mobility program is here to support your journey.

No one knows you better than you do. So join us and customize your experience. Choose how you want to work. Choose Appfire.

About the role

Appfire is seeking an experienced Sr. Channel Marketing Manager to join our fast-growing team. At Appfire, our Channel Partners represent our most significant growth driver, generating the majority of our revenue. This high visibility role provides an outsized opportunity to make a direct impact on the business by shaping and executing strategic partner marketing initiatives.

The Sr. Channel Marketing Manager will collaborate closely with cross-functional teams across channel management and marketing to execute effective partner marketing strategies that align with business objectives. If you have a passion for partner marketing and a proven track record of running successful joint marketing programs, we want to hear from you!

Your everyday tasks will include :

Develop and execute to-partner, through-partner and co-marketing campaigns to empower partners in effectively marketing and selling our products and solutions.

Deeply understand partners' business priorities to identify mutually beneficial opportunities for joint campaigns, initiatives and thought leadership that increases awareness of our expanding footprint.

Provide strategic guidance and support to partners on joint marketing efforts, ensuring compelling messaging, brand consistency, and effective execution.

Collaborate with channel management, marketing, and marketplace teams to identify market opportunities and initiatives that expand our market reach and drive impact.

Design and scale co-marketing programs including joint events, webinars, digital marketing, and thought leadership that generate revenue and foster partner engagement.

Oversee and optimize a co-marketing budget, ensuring resources are strategically allocated to high-impact programs.

Define, track and analyze key performance indicators (KPIs) to measure the effectiveness of channel marketing programs including lead generation, solution adoption, and revenue impact.

Act as the bridge between the channel and marketing teams, ensuring alignment on strategy, messaging, content creation, and overall channel marketing initiatives.

Skills and experience you'll need to succeed :

5+ years of experience in channel / partner marketing

A strong understanding of B2B tech partner ecosystems, channel dynamics, and co-marketing best practices.

Proven success in building, executing and scaling marketing programs, across multiple channels and / or audiences

Ability to build strong relationships with partners and internal teams, aligning strategies for mutual success.

Excellent communication and project management and analytical skills

Experience interacting with senior-level executives, both internally and externally, with the ability to influence and drive strategic initiatives.

Highly-organized and detail-oriented team player and leader

Beyond the resume skills that match our culture and this role :

You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.

You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.

You excel in communication, effectively connecting in remote / hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.

You have exceptional coaching, mentoring, and people development skills.

We offer :

Every Appfire employee is eligible for company equity.

Work from home allowance : 50€ gross per month for 11 months a year (i.e. Excluding Holidays).

Access to the Appfire University learning platform – a hub of knowledge, interactive resources, and engaging instructor-led courses designed to fuel your learning journey with unparalleled depth and accessibility.

25 working days of paid annual leave.

Reduced summer hours : From July 1st until the end of August, we work 6 hours daily.

Flexible bank holiday policy, which allows you to exchange a government-set public holiday for a more convenient time off.

3 fully paid days each year to participate in Appfire Town, Appfire’s Corporate Social Responsibility (CSR) Program.

About Appfire

A people-first approach to business

Since its inception, Appfire has been a remote-first company. With 800+ employees (who we call fireflies) across 27 countries, we foster an environment where everyone is respected. We invest in team members by ensuring they grow professionally and personally.

At Appfire, corporate social responsibility is driven by team members, family, friends, customers, and partners through Appfire Town. This program brings people together to generate a strong social impact in our local and global communities.

Our CEO believes being philanthropic is integral to operating our business and is not merely the result of our success. In 2015, Appfire joined the Pledge 1% network of organizations committed to philanthropy. Appfire has since grown our Pledge 1% program to include all four pledge types — product, profit, equity, and employee time. We were among the first to do this, and we’re proud that Pledge 1% is part of our evolution.

Our business

Appfire has been profitable since its inception, with best-in-class free cash flow margins relative to the broader SaaS universe. The company's mission to equip and connect every team so they can plan and deliver their best work has proven successful, producing consistent year-over-year (YoY) growth – with Appfire growing from $10M ARR in 2019 to $200M ARR in 2023.

What’s our secret sauce?

We follow teams. We do our research and build software that solves real-life collaboration challenges while being easy to implement and a joy to use. We’re proud to support over 20,000 customers and growing, including 55% of the Fortune 500. From the entertainment delivered by Netflix to the devices crafted by Samsung, and Dell Technologies and the financial transactions handled by Visa, Edward Jones, and US Bank, Appfire’s technology is indispensable. Our products also play a pivotal role in streamlining operations and fostering innovation at companies like Tesla and significant institutions such as NASA, Boeing, and many more.

We enhance. We don’t compete. Our software is designed to give developers, knowledge workers, and teams the ability to extend and get greater value from the platforms they’ve invested in and enjoy. So far, our solutions extend and enhance the capabilities offered by Atlassian, Microsoft, monday.com, and Salesforce.

We build bridges and invest in our partners. Appfire's success is underscored by the fact that the company has no direct sales team and instead leverages its channel program as its primary path to market. Today, Appfire has a dedicated Channel team supporting 700+ channel partners.

We make security and privacy a priority, but we also keep it simple for our customers. We’ve achieved International Organization for Standardization (ISO) 27001 and ISO 27017 and System and Organization Controls (SOC) SOC 2, Type I and SOC 2, Type II certifications. In 2022, we launched our award-winning Appfire Trust Center, offering our customers, partners, and prospects the latest security, privacy, and compliance information, including pre-completed questionnaires (CAIQ, SIG, and VSA) with an accelerated NDA process and just one EULA to cover it all.

Market recognition

Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers.

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