Esta oferta de trabajo no está disponible en tu país.

Senior Marketing Analytics Manager

Expleo GroupMadrid, Comunidad de Madrid, España

Hace más de 30 días

Descripción del trabajo

Join to apply for the Senior Marketing Analytics Manager role at Expleo Group

1 day ago Be among the first 25 applicants

Join to apply for the Senior Marketing Analytics Manager role at Expleo Group

The Expleo Group MarCom team is looking for a Senior Manager Marketing Analytics for maternity cover, (one year FTC) who will be a vital link between our business objectives and MarCom team by providing comprehensive analysis on MarCom performance.

The ideal candidate will play a key role in driving data-driven decision-making processes, supporting marketing actions, optimisations, and providing valuable insights and enhancing overall marketing performance. He / she will partner with key internal stakeholders and must be ROI driven. The role will also help align business objectives with technology requirements and therefore contribute to the MarTech architecture and growth plan.

Build and maintain the marketing data platform (Funnel) - Including data sources, data manipulations and dashboards.
Provide actionable insights to enhance marketing strategies and optimise budgets.
Analyse marketing campaigns and customer data to assess their effectiveness and ROI.
Work with teams across MarCom to streamline our data sources, analyse results and outline how results impact business outcomes
Analytics thought leadership (full funnel coordination, marketplace changes, new ad technology).
Work with CRM team to build the roadmap for marketing attribution needs across the team.

Analytics

Responsibilities

Assess the effectiveness of marketing channels and campaigns through the analysis of key metrics, such as conversion rates, click-through rates, cost per lead, and return on investment (ROI), and provide actionable insights and recommendations.

Supporting and guiding other MarCom teams to allow them to generate their own insights.

Ad-hoc analytic requests.

Reporting, Monitoring And Automation

Implement and utilise data analytics tools to generate reports and dashboards for marketing performance evaluation.

Ensure MarCom and Salesforce data is available, consistent.

Advises other marketing functions (website, online / offline advertising, brand, product development) as the knowledge owner for customer and marketing data.

Supporting MarTech acquisition with business value requirement creation.

Market Research

Provide insights on target market segments based on customer characteristics, behaviours, and demographics.

Competitor benchmarking

Essential Skills

The ideal candidate will have minimum of 5 years experience working in performance marketing and data analysis in B2B sales or marketing environment.

Tools And Techniques

Strong analytical skills with proficiency in data analysis tools (e.g. PowerBI, Excel, SQL).

Knowledge of CRM and MarTech such as Salesforce, GA4, and paid channels (i.e. LinkedIn) and tracking (GTM).

Experience working with Funnel IO would be a bonus.

Experience in advanced analytic and statistical techniques related multivariate and A / B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.

Skills

Innate ability to translate data into strategic recommendations and business insights to help data-driven decision making – a data story teller.

Excellent communication and presentation skills.

Ability to work collaboratively in a cross-functional team environment.

Self-starter who proactively works towards meeting demand, independently looks for new and better ways of doing things, and learns new tools and systems without much guidance.

Growth and problem-solving mindset, towards constant optimisations of marketing performances.

Seniority level

Seniority level Mid-Senior level

Employment type

Employment type Contract

Job function

Job function General Business and Administrative

Industries IT Services and IT Consulting

Referrals increase your chances of interviewing at Expleo Group by 2x

Get notified about new Senior Manager Analytics jobs in Madrid, Community of Madrid, Spain .

Madrid, Community of Madrid, Spain 1 week ago

Madrid, Community of Madrid, Spain 3 weeks ago

Madrid, Community of Madrid, Spain 2 days ago

Madrid, Community of Madrid, Spain 1 day ago

BUSINESS ANALYTICS – SENIOR DATA SCIENTIST MARKETING & CUSTOMER ANALYTICS

Madrid, Community of Madrid, Spain 3 weeks ago

Sr Analytics & Insights Manager (Data Engineering)

Madrid, Community of Madrid, Spain 3 days ago

Director, Regional Business Intelligence - MLH Region Senior Director, Market Development & Analytics Partnerships, EMEA

Madrid, Community of Madrid, Spain 3 weeks ago

Tech Lead Manager - Analytics Engineering

Madrid, Community of Madrid, Spain 2 weeks ago

Madrid, Community of Madrid, Spain 1 week ago

Sevilla La Nueva, Community of Madrid, Spain 1 week ago

Madrid, Community of Madrid, Spain 1 week ago

Madrid, Community of Madrid, Spain 3 weeks ago

Greater Madrid Metropolitan Area 1 month ago

Madrid, Community of Madrid, Spain 1 month ago

Madrid, Community of Madrid, Spain 4 months ago

Madrid, Community of Madrid, Spain 2 weeks ago

Product Manager - Analytics Cloud Platform-

Madrid, Community of Madrid, Spain 1 day ago

Senior Director Analyst, Data & Analytics Governance (Remote Europe)

Madrid, Community of Madrid, Spain 6 days ago

Director Analyst, AI Data & Analytics for Machine Learning and Leadership Expertise (Remote Europe)

Madrid, Community of Madrid, Spain 2 weeks ago

Madrid, Community of Madrid, Spain 1 week ago

Director - Analytic Quality & Validation Review Officer

Madrid, Community of Madrid, Spain 1 day ago

Madrid, Community of Madrid, Spain 2 days ago

Data Scientist Manager - EY wavespace Data & AI hub

Madrid, Community of Madrid, Spain 2 weeks ago

Madrid, Community of Madrid, Spain 1 week ago

Senior Product Manager - Website and Acquisition

Madrid, Community of Madrid, Spain 2 days ago

Madrid, Community of Madrid, Spain 2 weeks ago

Madrid, Community of Madrid, Spain 5 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

J-18808-Ljbffr

#J-18808-Ljbffr

Crear una alerta de empleo para esta búsqueda

Marketing Manager • Madrid, Comunidad de Madrid, España