Lead Marketing Analyst

Overview

Our client is a fast-growing international product company with offices in Warsaw, Barcelona, and Virginia, plus a globally distributed team. Their culture is built on diversity, innovation, and collaboration, propelling us to the forefront of mobile app monetisation. They are united by a shared mission : empowering people to discover and grow their talents. Their cutting-edge platform and talented, globally dispersed team drive them forward.

In this high-impact role, you’ll lead our marketing analytics efforts across acquisition, retention, and monetisation. You'll act as the bridge between raw data, data science, and strategic decision-making, guiding campaigns and portfolio-level strategies for sustained growth.

What You'll Bring

• 5+ years in marketing analytics for mobile gaming, with at least 1–2 years in a leadership or senior role.
• Deep understanding of UA mechanics, mobile ad ecosystems, and campaign performance metrics.
• Expert-level SQL; experience with large-scale databases like ClickHouse is a plus.
• Strong Python skills (Pandas, NumPy) for analysis and automation.
• Skilled at building dashboards and visual insights using Matplotlib, Seaborn, Tableau, Metabase, or Power BI.
• Proficient in A / B testing, from design to interpretation.
• Experience translating data science outputs into usable UA insights.
• Excellent communication, able to influence stakeholders and tell compelling stories with data.
• Strategic thinker who balances granular detail with the big picture.
• Familiarity with attribution tools (e.g., Appsflyer, Adjust), AdTech platforms, and UA automation.

Responsibilities

Qualifications

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