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Marketing & Lead Generation Specialist

SOUNDMACHINEMadrid, Comunidad de Madrid, España

Hace 23 días

Descripción del trabajo

Location : Madrid (Office-based)

Reports to : Chief Executive Officer

Type : Full-time

SOUNDMACHINE is a leading music and technology company specializing in licensed background music services for businesses such as retail stores and hospitality venues. With offices in Los Angeles and Madrid, we serve over 25,000 locations in more than 100 countries.

We are currently looking for a highly motivated Marketing & Lead Generation Specialist to take ownership of our lead generation engine. This role is at the heart of our growth strategy — building prospect databases, executing campaigns, and managing the systems and processes that drive qualified leads to our sales team. While the primary focus is lead generation and CRM / database management, this role will also be responsible for coordinating external suppliers for SEO and Google Ads, as well as other miscellaneous activities such as competitors’ benchmarking. We are looking for someone who thrives on making things happen, takes initiative, and brings energy and precision to every task. Perfect English is a must, as is a mindset fully committed to measurable results.

Responsibilities

Lead Generation (Core Focus – 70%)
Identify, build, and maintain high-quality prospect lists using tools like LinkedIn Sales Navigator, Apollo, Cognism or ZoomInfo
Design and execute outbound email campaigns and lead nurturing workflows
Segment and manage database records to support efficient and personalized outreach
Coordinate with sales to optimize lead qualification, routing, and follow-up CRM & Data Management
Own the CRM (Freshsales) marketing workflows, automation rules, and data cleanliness
Ensure accurate tracking of lead status, campaign attribution, and performance metrics
Supplier Coordination : SEO & Google Ads
Oversee external agencies managing SEO and Google Ads efforts
Review performance data, provide briefs and direction, and ensure alignment with lead generation goals
Collaborate on landing pages, content inputs, and keyword strategies
Campaign Reporting & Optimization
Monitor KPIs, analyze results, and drive continuous improvement of marketing activities
Recommend data-backed changes to tools, workflows, or messaging to increase impact

Qualifications

Experience

3+ years in a marketing or demand generation role in a B2B SaaS environment

Proven ability to build outbound campaigns and generate qualified leads at scale

Some experience working with or managing marketing suppliers (e.g., for SEO, SEM)

Skills

Excellent CRM and marketing automation skills (Freshsales, Active Campaign)

Strong analytical mindset and attention to data quality

Fluent, native-level English, both written and spoken

Comfortable taking full ownership of tasks from start to finish

Able to work independently, prioritize quickly, and stay focused on results

Personal Attributes

Highly hands-on, self-starter with strong execution skills

Very strong sense of ownership and urgency

Passionate about growth, learning, and measurable outcomes

Motivated by autonomy and driven to succeed

Why Join Us

Join a fast-growing, international music-tech company with a clear mission

Own and shape a key area of our go-to-market strategy

Work with a driven, collaborative team across Europe and the US

Enjoy flexibility, trust, and the opportunity to grow into a senior role

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Marketing Specialist • Madrid, Comunidad de Madrid, España