Senior Web Tracking Analyst, Marketing

Overview

Join to apply for the Senior Web Tracking Analyst, Marketing role at Deel

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Key Responsibilities

• Partner with Marketing teams (Paid, Lifecycle, Regional, Brand, and Event Marketing) to ensure all digital campaigns and programs are tracked accurately and consistently.
• Own and maintain our web tracking framework across Google Tag Manager (client-side and server-side), and Amplitude.
• Design, implement, and validate data layer components, ensuring campaign UTMs, conversion events, and user interactions are captured correctly.
• Connect analytics tools (e.g., Amplitude) to ad platforms (Google Ads, Meta, LinkedIn, etc.) to share real-time conversion data for campaign optimization.
• Enable user journey analysis across the full funnel by implementing and integrating behavioral analytics tools (e.g., heatmaps, session replay, funnel visualization platforms such as Hotjar, Contentsquare, FullStory, or PostHog) to identify friction points and inform CRO strategies.
• Collaborate with Marketing Analysts and Analytics Engineers to ensure high-quality data flows into Snowflake, dbt models, and Looker dashboards.
• Partner with Marketing Operations and GTM Data teams to align tracking with Salesforce and HubSpot, ensuring end-to-end attribution of leads and opportunities.
• Work with Marketing and Product teams to build conversion-focused segmentation and personalization strategies, leveraging behavioral and lifecycle data (e.g., Amplitude, Braze, Snowflake) to improve engagement and activation.
• Partner with CRO leads to surface insights and optimization opportunities from tracking data, helping to shape testing roadmaps and improve funnel performance.
• Proactively identify gaps or inefficiencies in tracking and recommend scalable solutions to improve data accuracy and campaign measurement.

Requirements

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

Deel is an equal-opportunity employer that values diversity and encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

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