Performance Marketing Lead

Lastminute.Com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost, and Hotelscan. Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers’ travel experience. We invest in talented people who ensure our offerings meet customer needs and keep us at the forefront of technology evolution. With over 1,700 employees worldwide, we develop products and services that power the entire traveler journey for millions of people.

At our core, we are committed to inclusion and diversity, welcoming everyone regardless of race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We believe that diverse experiences and viewpoints drive innovation.

Job Description

Lastminute.com group is seeking an ambitious and highly motivated Performance Marketing Lead (SEM) to join our team. Reporting to the Head of SEM, this role involves planning, executing, and analyzing strategies across brands and products, with a focus on SEM channels. The candidate will work with Google Ads, Bing Ads, and other marketing tools, overseeing daily SEM operations and performance metrics across multiple markets. The role includes strategy ownership, coordination, and leading various SEM projects.

Key Responsibilities

• Develop customer acquisition strategies for SEM across different products.
• Monitor daily sales, profitability, and targets.
• Provide performance reports and insights, promoting innovative ideas.
• Coordinate with product teams to formulate effective SEM strategies.
• Identify growth opportunities, test hypotheses, and scale successful campaigns.
• Monitor competitive metrics and market share.
• Lead app and mobile strategy development.
• Create automation solutions for operational efficiency.
• Deliver forecasts and set targets.

Qualifications & Skills

What We Offer

This job posting is active and not expired.

#J-18808-Ljbffr