Our customer is a leading global agricultural company dedicated to improving food security by enhancing crop yield and sustainability through innovative seeds and crop protection solutions. With a presence in over 100 countries, the company combines cutting-edge science and digital technologies to help farmers overcome climate challenges and grow more efficiently. It invests heavily in research and development, ensuring continuous advancements in sustainable farming and environmental stewardship.
Requirements :
Must-Have Experience :
- 7+ years in B2B product management with enterprise web experience platforms
- Extensive experience with large-scale CMS systems (Drupal preferred) and enterprise-level migrations
- Proven track record managing UX / UI projects across multiple sites and countries
- Multi-country digital operations experience with global coordination
- Excellent English proficiency (speaking and written) with outstanding communication skills
Technical Expertise :
Strategic oversight of web platforms (CMS, landing pages, SEO, optimization tools)Understanding of front-end and back-end development principlesKnowledge of SEO, web analytics, and conversion optimizationSkills & Competencies :
Strategic thinking with execution focus (50% strategy, 30% management, 20% hands-on)Cross-cultural communication and stakeholder management across regionsData-driven decision making and analytical problem-solvingNice to Have :
Agriculture industry experienceExperience with VEV, Semrush, VWO, or similar platformsMarketing automation and AI / web optimization backgroundAdditional languages beyond EnglishResponsibilities :
Strategic Platform Leadership : Define and execute the strategic roadmap for web experience platforms (Drupal, VEV, Semrush, VWO) to support global digital marketing initiatives and AI transformation goalsGlobal UX Transformation : Accelerate the UX revamp of country websites globally, ensuring exceptional user experiences that drive engagement and conversion across diverse marketsAI Integration Strategy : Define how artificial intelligence will shape our customer web strategy, developing comprehensive SEO and AIO (Artificial Intelligence Optimization) strategies for global and regional implementationTemplate & Component Development : Drive accelerated development of landing page templates and reusable components through VEV platform, ensuring brand consistency and operational efficiency across all countriesMulti-Country Coordination : Collaborate with country and regional teams to align local website needs with global strategic objectives, balancing local relevance with brand consistencyCross-Functional Partnership : Work closely with IT counterparts, Marketing Automation, and AI teams to ensure seamless integration and optimal platform performancePerformance Optimization : Leverage platforms like Semrush and VWO to continuously improve website performance, SEO effectiveness, and user experience metricsTechnology Evolution : Stay ahead of web experience technology trends, evaluating and implementing new solutions that enhance our digital marketing capabilities