Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

As a Senior Lifecycle Marketing Manager, you’ll own the strategy and execution of lifecycle marketing programs, helping to convert prospects into customers, increase conversion rates at different stages of the purchase journey, and provide high-quality experiences throughout the funnel. You’ll design multi-channel journeys, nurture programs, and automated sequences to ensure timely, relevant, and engaging interactions.

Requierments

3–5 years of experience in Lifecycle / CRM / Retention Marketing, ideally within SaaS, travel tech.

Proven track record designing and executing multi-channel lifecycle programs (email, in-app, push, SMS, chat, direct mail)

Experience defining and implementing lead scoring models in collaboration with Sales and RevOps

Skilled in marketing automation platforms (HubSpot is a plus) and CRM best practices

Strong analytical mindset : comfortable building segmentation strategies, running A / B tests, and using data to optimize campaigns

Excellent project management and communication skills; able to work cross-functionally with product, sales, design, and data teams

Creative, customer-obsessed, and results-oriented—balancing innovative campaign ideas with performance-driven execution

Fluent in English; additional European languages (Spanish, French, Italian, or Portuguese) are highly valued

Key Responsibilities

Own End-to-End Lifecycle Campaigns

Define and execute multi-channel nurture and engagement programs across email, in-app, push, SMS, and chat.

Build and manage automated workflows and sequences tailored to different segments and lifecycle stages.

Ensure alignment between marketing campaigns and sales enablement flows.

Lead Scoring & Qualification

Design, implement, and optimize lead scoring frameworks to improve pipeline quality and sales alignment.

Partner with RevOps and Sales to refine scoring criteria based on data and business priorities.

Drive Experimentation & Optimization

Develop testing roadmaps (A / B, multivariate, holdout tests) to continuously improve engagement, conversion, and retention.

Analyze performance metrics (open rates, CTRs, conversion, churn prevention, ARPA uplift) and translate insights into actionable improvements.

Collaborate Cross-Functionally

Work with Product Marketing on feature adoption campaigns and upsell initiatives.

Partner with Sales and RevOps to align nurturing programs with pipeline priorities.

Reporting & Insights

Build dashboards and regular reporting on lifecycle program performance.

Monitor key metrics across lifecycle stages and present actionable insights and recommendations.