Senior Marketing Manager

Lead and execute the marketing function that will support the profitable growth of Cipla business in Spain, accelerating Cipla growth and Cipla’s brand visibility across Spain territory. Lead the development of strategy for the Respiratory Franchise in Spain. Develop operational plans to deliver effective marketing tactics that align with objectives and strategies and execute them in a timely way, working closely with external and internal stakeholders.Ensure alignment across marketing, sales and medical internally and alignment with the needs of Healthcare stakeholders. Ensure that all Cipla ES marketing activities are within the spirit and word of the code of practice as well as Cipla policies and ethos.

Keep up to date with the respiratory market in Spain and the structure, function and priorities of Healthcare Professionals (HCP’s). Communicate key points to stakeholders.

• Maintain open dialogue with sales and medical colleagues to understand market intelligence.
• Review respiratory journals, websites, summary articles to see important trends.
• Utilise training databases and external sources to keep abreast of HCP’s priorities and assess their implications.
• KOL contact with medicines management and respiratory and advisory boards where appropriate
• Work with medical and sales management to ensure appropriate communication to internal and external stakeholders.

Know the brands in the Cipla respiratory franchise and their advantages over key competitors.

Develop strategy for the Respiratory Portfolio overall and develop messages, tactics, materials and programs that execute that strategy

Establish strategies for each brand within the Respiratory Portfolio and create messages, tactics, materials and programs that execute that strategy

Analyse KPIs with sales and medical colleagues, agreeing areas that can be optimised and how to do so.

Be an ambassador for Cipla, leading corporate branding and communication.

Devise and manage the Marketing Budget aligned to the marketing and commercial strategy

Support at a country & European level with wider marketing activities such as website concepts and content

Marketing Manager

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