Head of user acquisition

We are partnering with a fast-moving gaming company headquartered in the U. S., with offices in Barcelona, to find a Head of User Acquisition. We’re on the lookout for a sharp, results-oriented leader to take charge of the company's User Acquisition strategy. As Head of UA, you’ll be at the helm of our growth efforts, scaling a portfolio of ad-monetised, evergreen mobile games. Your focus will be on maximising ROAS, refining UA strategies, and growing a high-performing team. This role is perfect for someone who’s both strategic and hands-on.What You’ll Be Doing : Designing and implementing user acquisition strategies that align with company goals (both quarterly and annual).Identifying growth levers to increase UA spend efficiently and profitably.Building and mentoring a best-in-class UA team, and creating scalable, effective media buying processes.Leading partnerships and business development initiatives, including negotiations with ad networks and platforms.Collaborating with engineering to introduce automation tools for campaign management and reporting.Partnering with product and monetisation teams to boost ARPU.Overseeing the Creative team to ensure their output aligns with UA needs.Interpreting performance data to generate actionable insights.Keeping an eye on market trends and competitor activity to maintain a competitive edge.What We’re Looking For : 5+ years of experience in mobile user acquisition / media buying.A proven ability to scale UA efforts while maintaining strong performance.Expertise with digital platforms like Google Ads, CPI networks, DSPs, etc.A data-driven mindset with strong analytical and critical thinking skills.Comfortable balancing strategic thinking with day-to-day execution.Great communication skills and experience working cross-functionally.Strong resource management skills, both in team bandwidth and marketing spend.Fluency in written and spoken English at a business level.