Trade Marketing Coordinator - Madrid

We are looking for an experienced Trade Marketing Coordinator to plan, execute, and deliver all retail projects and marketing initiatives for Skechers Iberia. The goal is to enhance brand engagement and perception in the Spanish market, maximizing sell-out. The role will focus on wholesale (Key and Regional accounts), retail, and franchise channels.

The candidate will also be a key person for operational support at events, including press days, trade shows, and performance events.

MAIN RESPONSIBILITIES

• Support and create co-op projects with large accounts through regular meetings with marketing teams and buyers.
• Coordinate in-store initiatives such as concept areas, shoe panels, focus tables, seasonal windows, etc., on an account-specific basis.
• Partner with graphics designers (based in the US and Europe) to develop marketing materials, including in-store graphics and digital / social assets.
• Liaise with departments involved in activations (Graphics, Visual Merchandising, Digital, Communication, Sales Training), acting as a project manager.
• Coordinate special projects like capsule collections and shop window takeovers.
• Develop local POP programs in collaboration with the US team to order seasonal POP items.
• Work with vendors to create concepts for events or in-store launches.
• Oversee brand and product training sessions with key accounts and franchise partners.
• Prepare periodic pre- and post-activity presentations detailing objectives and results.
• Create marketing presentations to support sales efforts.
• Develop training materials and deliver training to internal and external clients.
• Manage the trade budget for specific accounts, monitor ROI, and assess customer performance.
• Assist at all events, including press days, trade shows, and performance events.

ABOUT YOU

WHAT WE OFFER

ABOUT SKECHERS

Skechers (NYSE : SKX) is a global Fortune 500 company that develops and markets lifestyle and performance footwear, apparel, and accessories. With a focus on comfort technologies, Skechers delivers stylish, innovative, and high-quality products. Serving over 180 countries, Skechers operates through department and specialty stores, e-commerce, digital stores, and over 5,200 retail locations worldwide. Headquartered in Southern California, Skechers has spent 30 years helping people of all ages look and feel good.

BE YOU - FEEL WELCOME

Skechers values diversity and promotes equality of opportunity. We ensure fair, transparent processes and provide reasonable accommodations for individuals with disabilities or health conditions, enabling them to perform essential job functions.

REQUIRED EXPERIENCE & KEY SKILLS

Graphic Design, Marketing, MailChimp, Microsoft Publisher, Adobe Creative Suite, Constant Contact, Email Marketing, Adobe Photoshop, Social Media Management, Adobe Illustrator, Wordpress, Adobe InDesign.

Employment Type : Full-Time

Experience : (Specify years)

Vacancy : 1

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