Sales Manager B2C

ABOUT GREYSTAR

Greystar is a leading fully integrated global real estate company offering expertise in property management investment management development and construction services in institutional-quality rental housing. Headquartered in Charleston South Carolina Greystar manages and operates over $300 billion of real estate in nearly 250 markets globally with offices throughout North America Europe South America and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States manages overunits / beds globally and has a robust institutional investment management platform comprised of nearly $78 billion of assets under management including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more visit .

JOB DESCRIPTION SUMMARY

The Sales & Leasing Manager is responsible for coordinating and delivering the leasing and reservations activities which achieve budgeted revenue occupancy priorities resident retention and leasing goals and objectives. Leading the team by example you will contribute towards building a vibrant safe and welcoming community our residents enjoy being part of.

The Sales Manager will build manage and scale our central leasing team and will be supported by a team of leasing executives to deliver exceptional addition this role will be the leader and subject matter expert for the leasing performance of our portfolio.

Job Description Key Role Responsibilities :

Acts as a role model at all times by demonstrating the core values.

Develop a scalable and adaptable centralised leasing solution for our portfolio using technology enablers and people

Lead Generation & Conversion Strategy

Own the full B2C leasing funnel for the PBSA (Purpose-Built Student Accommodation) business line in Spain.

Work closely with the marketing team to define lead generation strategies across digital and offline channels.

Design and implement a scalable sales process to handle inbound and outbound student leads optimizing conversion at every stage.

Sales Execution & Performance

Take full ownership of leasing targets across the student portfolio ensuring strong occupancy and revenue results.

Set clear KPIs monitor daily performance and drive continuous improvement in response times booking rates and NPS.

Sales Enablement & Playbooks

Create and maintain sales playbooks scripts and conversion tools for both the central sales team and on-site operational staff.

Train and support operations teams to confidently handle sales conversations and close bookings.

Team Leadership

Manage and coach a team of 2 sales / leasing executives ensuring focus motivation and goal achievement.

Foster a performance-oriented and customer-obsessed culture across the sales and operations ecosystem.

Stakeholder Collaboration

Work cross-functionally with marketing revenue and operations to ensure alignment on pricing promotions messaging and lead handling.

Represent the brand in student-focused events and support B2B2C partnerships when needed (e.g. with universities or agencies)

Ensures the operation of the Portfolio complies with Company policies and procedures and any laws and regulations governing housing operations and residential lettings.

About You 5 years of B2C sales experience preferably in student housing real estate hospitality or education.

Minimum 3 years managing teams ideally in a fast-paced service-oriented environment.

Strong knowledge of digital lead funnels CRM / PMS systems and conversion tactics.

Proven track record d esigning sales processes that convert leads efficiently and at scale.

Passion for creating structured playbooks and training materials that empower frontline teams.

Fluent in Spanish and English ; other languages (e.g. French Italian German) are a plus.

Based in Madrid with flexibility to travel to buildings across Spain.

Desirable Experience launching or scaling a PBSA product or residential B2C offering .

Deep understanding of student behavio r booking windows and decision drivers.

Hands-on experience working with marketing to optimize lead generation CPL and ROAS.

Familiarity with B2B2C partnerships with universities and education providers.

Proficient in using CRM / PMS and sales tech tools (e.g. Salesforce HubSpot automated workflows).

Experience in sales and marketing event delivery would be advantageous

Knowledge of Landlord / Tenant Legislation

Required Experience Manager

Key Skills Information Systems,Instrument,Access,Agriculture,Corporate Risk Management,Cement

Employment Type : Full-Time

Experience : years

Vacancy : 1

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