Performance Marketing Manager

About Rolla

Our mission is to make health and fitness accessible to everyone. We believe in taking the first step towards a healthier, more active life; both for our customers and for our team.

We're building a product that helps people improve their sleep, recovery, and readiness through science-driven insights. Our team is constantly challenging itself to level up, and we’re looking for a Performance Marketing Manager to join us and build the engine that drives our Growth.

If you have a passion for building something that actually earns its budget and you thrive on turning data into action, you're in the right place.

Responsibilities

• Develop and execute the strategy for all digital marketing ads, including budget planning and targeting.
• Manage the entire ad lifecycle from setup to optimization on Google Search, Meta (Facebook / Instagram), and LinkedIn.
• Turn paid traffic into booked demos for our Sales team, focusing on key ICPs : Gyms, Insurers, and Employers.
• Collaborate with the Brand and Content Manager to align ad creative with landing pages.
• Ensure clean tracking with GA4 and Tag Manager for accurate attribution from click to meeting.
• Read and interpret data daily, sharing insights and lessons learned with the team.
• Make clear decisions : scale, fix, or stop campaigns based on performance.

Requirements

Bonus Qualifications

What You Get

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