Performance Marketing Analyst (f / m / x)

Overview AUTO1 Group is Europe’s leading digital automotive platform. We revolutionize the used car market with our well-known brands Autohero, wirkaufendeinauto.de and AUTO1.com. We are seeking a Performance Marketing Manager (f / m / x) to join our team of marketing experts who use data-driven insights to run efficient performance marketing and improve the customer journey. You will work in an in-house environment focused on acquisition marketing and conversion optimization, providing a strong learning curve.

In this role you can grow into a deep specialist in one Paid Online Marketing channel or take on a generalist role across multiple channels. Both paths build substantial knowledge with a direct impact on business decisions.

Responsibilities

Take full ownership of planning, executing, and optimizing campaigns across Google Ads, Microsoft Ads, and Meta platforms.

Analyze complex data sets using in-house tools to identify growth opportunities and proactively drive scaling initiatives in collaboration with your team.

Manage and allocate budgets for your market’s channels, ensuring maximum impact and business growth.

Proactively generate and implement test ideas to optimize existing channels and expand into new ones.

Collaborate with cross-functional teams—including Design, Marketing Automation, Marketing Controlling, and Video Production—on campaign planning, creative assets, reporting, automation, and optimization.

Qualifications

1+ year of experience managing and expanding Google Ads Search campaigns with a track record of delivering results in a fast-paced environment.

Interest in expanding knowledge beyond Search toward Meta and Microsoft Ads and their potential to complement and scale brand traffic.

Strong organizational skills, a tech-savvy mindset, and a detail-oriented approach. Able to work independently with a can-do attitude.

Solid understanding of tracking, measurement, and attribution models.

Excellent command of Excel / Google Sheets. Knowledge of SQL and Google BigQuery is a plus.

Fluency in English is required; proficiency in Spanish, French, German, Dutch or Polish is a plus. Applicants from Spain are especially encouraged to apply.

Please submit your CV in English.

Additional Information

100% remote : work from home in the EU

Dedicated education budget for online courses, conferences and trainings

Discounts on well-known brands and special offers on used cars for you and your family

Contact

Emily Albrecht

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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