Product Analytics Lead (m / f / d)

Permanent employee, Full-time

• remote (Spain)

Be our next roadsurfer!

We’re looking for a Product Analytics Lead (m / f / d) to drive insights across the entire digital customer journey — from first click to feature usage. You’ll work closely with our Product, Design, and Engineering teams to understand how users interact with our platform, identify drop-offs and bottlenecks, and uncover opportunities to improve the user experience and increase conversion.

Your work will shape how customers discover, explore, and experience our digital products. Most importantly, you will lead the development of our experimentation (A / B testing) strategy to ensure product decisions are data-informed and user-centered.

WHY ROADSURFER?

TEAM SPIRIT & TEAM EVENTS : Look forward to a collegial atmosphere with flat hierarchies, lots of fun and great team spirit, as well as regular team events such as joint sports sessions, pizza & beer evenings, etc.

FLEX WORK & WORKATION : You are flexible in terms of working hours. Our Flex Work Policy enables you to switch between office days and home office days and work from abroad in Europe for one month per year

PERSONAL DEVELOPMENT : We support your personal and professional development through an individual Growth Plan and our Inhouse Academy

CAMPER BUDGET : You get an annual camper budget to experience the #happyroadsurfing lifestyle for yourself

DISCOUNTS : Use our Corporate Benefits Platform, the Travel Industry Card and Family & Friends Discounts

THE ROLE - YOUR PASSION?

We’re looking for a Product Analytics Lead (m / f / d) to own and grow the insights function within our Product organization. You will lead a team of analysts, define our experimentation strategy, and work closely with cross-functional teams to improve product performance, user experience, and retention.

This is a leadership position where you’ll shape how we collect and interpret behavioral data, define product KPIs, and turn analysis into clear product decisions.

Lead and Develop a High-Performing Product Analytics Team

Manage and grow a team of Product Analysts.

Provide regular feedback, career development support, and mentorship.

Promote a strong data culture focused on curiosity, impact, and product understanding.

Build and Scale Our Experimentation Program

Define and lead the A / B testing and experimentation strategy across platforms.

Ensure statistical rigor and clarity in test setup, evaluation, and interpretation.

Partner with Product Managers and Designers to embed experimentation into product development workflows.

Turn Behavioral Data into Product Insights

Build and maintain self-serve dashboards and deep-dive analyses to answer product questions.

Uncover trends in onboarding, feature adoption, engagement, and churn using tools like GA4, Amplitude, or Mixpanel.

Conduct funnel analysis, cohort analysis, and retention modeling to identify pain points and opportunities.

Define and Align on Product KPIs

Establish and maintain a clear product measurement framework across the customer journey.

Define key metrics for success across product features and initiatives.

Partner with Product Leadership to track performance and inform prioritization.

Be a Strategic Advisor

Work closely with Product, Engineering, UX, and Leadership to align on goals and roadmaps.

Translate complex analyses into actionable insights and clear product narratives.

Advocate for data-informed decision making at all stages of product discovery and delivery.

WHAT YOU NEED TO SURF THE WAVE WITH US

5+ years of experience in analytics, with at least 2+ years in product analytics and people management.

Proven experience leading A / B testing programs and experimentation platforms.

Strong communicator who can collaborate cross-functionally and align stakeholders.

Proficient in SQL and comfortable guiding analysts on query logic and data modeling.

Deep experience with web and product analytics tools (e.g., GA4, Amplitude, Mixpanel).

Familiar with funnel analysis, retention / cohort analysis, segmentation, and feature adoption metrics.

Experience with dashboarding tools (Looker, Power BI, Metabase) — you know how to deliver insights that drive decisions.

Bonus : experience with experimentation tools like Google Optimize, VWO, Optimizely, or home-grown platforms.

READY TO SURF?

We are looking forward to your application! If you have any questions, please drop a message to our recruiting team via : .

ABOUT #ROADSURFER

We are more than Europe's largest campervan rental company. In 2021 we launched our platform roadsurfer spots in addition to our other products rent, abo and sales – a platform where you can discover and book unique camping spots. But that’s only the beginning. We are growing fast, so hop on board and join us on our journey. The roadsurfer philosophy is simple : rent an RV, start your adventure, be happy. Come ride the wave with us!

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