Social Expertise Consultant

Agency : Artemis Alliance

Job Description :

We are looking for a Social Media Expert to lead the activation, execution, monitoring, and optimization of social media advertising campaigns for high-profile clients from a center of excellence working for global markets with junior profiles in their scope. The ideal candidate will have proven experience managing multiple advertising platforms, including Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and will have an analytical and creative vision to exceed the client's objectives.

Main Responsibilities

• Lead the activation, execution, and optimization of Paid Media campaigns on social platforms such as Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and other relevant ones.
• Create and adapt advertising strategies aligned with each client's objectives, maximizing KPIs such as ROAS, CPA, and conversions.
• Configure and manage tracking tools such as Pixel, Conversion API, and Google Analytics.
• Identify opportunities to expand reach and optimize campaign strategies based on market data.
• Analyze campaign performance through customized dashboards and analysis tools such as Google Analytics.
• Hold periodic meetings with Business Unit teams to present results.
• Analyze the competition to identify trends and improvement opportunities.
• Conduct A / B tests to evaluate and improve the effectiveness of ads, audiences, and strategies.
• Handle billing, financial reconciliation, and budget control of campaigns.

Job Requirements

Technical skills

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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