Product Development Specialist

About this Opportunity

We are looking for an experienced Product Analyst to manage the strategic development and operation of brand models.

Responsibilities :

• Market Analysis and Opportunity Identification : Collect and analyze market data, including industry policies, sales performance, macroeconomic trends, and competitor activities.
• Customer Trend Insights : Identify customer preferences to provide valuable insights for future product design and development.
• Product Planning and Definition : Assist in planning new models and contribute to product definition and positioning.
• Test Drive Management : Organize test drives for company products, analyze results, and support implementation.
• Competitor Intelligence : Build and maintain a competitor database, tracking pricing, configurations, marketing activities, and sales strategies.
• Competitor Market Analysis : Regularly analyze competitor market strategies and pricing trends.
• Product Support and Management : Manage daily operations for brand models.
• Training and Communication : Develop and approve training materials, dealer bulletins, and product catalogs.
• Product Inquiries and Support : Provide product-related support to dealership networks and address inquiries.
• Content Review : Review product website content and press releases to ensure accuracy and alignment with branding.