Join to apply for the Senior Social Ads Specialist role at Reverse Tech
At Reverse Tech, we are on a mission to create, launch, and scale digital product brands in the health and wellness space. Our goal is ambitious – we aim to help 10 million people improve their health by 2026 through hyper-targeted, mass-scale brands. We specialize in subscription-based business models and pride ourselves on being results-focused, with no big egos, just big data.
Overview
We are looking for a Meta Ads Specialist to join our remote team. You will play a crucial role in creating and managing effective advertising campaigns on Meta and other social media ad platforms. You’ll work closely with senior stakeholders across all Reverse Tech, contributing to our mission of improving lives and changing the world through innovative digital solutions.
Responsibilities
- Plan, execute, and optimize advertising campaigns on Meta’s platforms using data-driven insights and best practices.
- Optimize ad budgets, bidding strategies, and targeting.
- Monitor and analyze campaign performance using tools like Hyros, Looker, Mixpanel, and advertising platforms’ native analytics.
- Research and test new ad formats, features, and audiences to identify opportunities and enhance performance.
- Collaborate with internal teams (creative, design, copy, and product) to ensure alignment between campaign objectives and execution.
- Communicate and report on campaign results, insights, and recommendations to stakeholders.
Requirements
Skills needed
3+ years of experience in a similar role at a digital business, ideally a subscription-based B2C product.Hands-on experience managing Meta Ads, including knowledge of its policies, guidelines, and best practices.Strong analytical and problem-solving skills, with the ability to interpret data and present actionable insights.Familiarity with B2C app business metrics (CPA, AOV, LTV, CTR) and an understanding of how funnels operate.Communication and collaboration skills, with the ability to work effectively in a remote environment.A creative and innovative mindset, with the ability to generate and test new ideas.High sense of ownership and proactivity—you take initiative and drive results.Experience with complex environments, multiple products. Unblocking new businesses.Nice to have but not mandatory
Experience in the health & fitness verticalKnowledge in automation integrations for efficiencyExperience with other advertising platforms (e.g., Google Ads, YouTube, Pinterest, or TikTok)Experience using n8n, coding, no-code tools or automations extensively.Experience with subscription models.Our Values
Care : We support and stand by our team members in any situation, ensuring that no one is left behind.Extreme Ownership : We take responsibility not only for tasks under our direct control but for anything that impacts our mission's success.Identification : We take pride in being part of something bigger than ourselves, with the goal of changing the world by helping people get healthier.Communication : We value honesty and direct language, fostering a culture free of politics.Performance : We believe in providing full freedom while striving for top-notch performance from everyone.Trust : We value the words and qualities of our team members, fostering an environment of trust and respect.What Our Team Members Get
100% remote and flexible work hoursTop notch equipment (MacBook Pro or PC, you decide)Full-time or freelance opportunitiesLearning from the best, including ex-Googlers and moreInclusion in a winning teamCompetitive compensationA fun, non-corporate atmosphereLearn more about us at and apply today to become a key player in our exciting journey.
This position is offered as a Remote option, reach out to us to evaluate the options according to your location.#J-18808-Ljbffr