Senior Google Ads Specialist

Overview

Who Are We?

Welcome to Welltech —where health meets innovation! As a global leader in Health & Fitness industry , we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs .

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We\'re Looking For

We are looking for an experienced and analytical Senior Google Ads Specialist to join our team. You will build and manage highly impactful Google Ads acquisition campaigns and have an enthusiasm for testing growth opportunities to drive conversions, revenue, and ROI. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with team members and stakeholders are some of the key skills we are looking for. This is an exciting opportunity to leverage a $1M+ budget and have a meaningful impact on the performance of the company.

Key Responsibilities

• Manage multi-million $ SEM budgets optimizing towards long term scale and profitability
• Manage and optimize best-in-class Google Ads and Microsoft Ads campaigns across various placements, including Google Search, Google Display Network, Demand Gen, Pmax, YouTube and other to achieve business goals
• Analyze campaign performance data and onsite and funnel metrics, identify trends, and provide actionable insights to ensure pacing to targets whilst driving incremental business growth
• Set the strategy and roadmap for scaling paid acquisition campaigns efficiently, while prioritizing effectively
• Plan and implement experiments incl. A / B & MVT tests of campaign variables to increase the efficiency of campaign budgets and drive ROI improvements
• Recommend creative and landing page strategies and consult on creative and landing page optimizations
• Track KPIs to assess performance and efficient execution of KPI and communicate performance and recommendations for continuous improvement to the relevant business stakeholders
• Conduct regular competitive research and analysis to identify performance growth points
• Actively collaborate with colleagues from other teams (creative, product etc.) to achieve performance goals and maximize ROI
• Maintain partnerships with paid search ad vendors (e.g. Google & Microsoft) and stay up-to-date with industry trends and best practices in Google Ads, and share insights with the team to improve overall performance

The ideal profile

First Quarter Expectations

Candidate journey

Recruiter call >

Skills assessment >

Meet the Leadership team

Why You’ll Love Being Part of Welltech

Check out some of our products

Muscle Booster —

Yoga-Go —

WalkFit —

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