Senior Performance Marketing Specialist

CapsLock Madrid, Community of Madrid, Spain

1 day ago Be among the first 25 applicants

Overview

CapsLock Madrid is a performance marketing agency managing over $120M in annual media spend focused on lead generation for U.S.-based home improvement companies.

Responsibilities

• Client Launching & New Niche Testing : Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks. Strategically plan, execute, and optimize campaigns for new clients. Ensure structured testing, performance measurement, and data-driven decision-making. Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.
• Cross-Department Collaboration : Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies. Share insights and test findings to improve creative development, landing page performance, lead conversion rates, and quality. Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes.
• Innovation and Strategy Development : Be part of our Innovation Department, supporting the discovery and testing of new ad platforms, strategies, and tools. Identify, test, and evaluate emerging platforms (e.g., DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs, etc.) to identify new lead generation opportunities. Stay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge.

Requirements

Why join CapsLock

Job details

#J-18808-Ljbffr