Data Analyst_Marketing B2C

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Data Analyst_Marketing B2C

Solliciteren remote type Hybride locations Madrid time type Full time posted on Gisteren geplaatst time left to apply Einddatum : 31 augustus 2025 (Nog meer dan 30 dagen om te solliciteren) job requisition id R2974

Pluxee is een wereldwijde speler in employee benefits en engagement die actief is in 31 landen . Pluxee helpt bedrijven talent aan te trekken, te binden en te behouden dankzij een brede waaier aan oplossingen over Maaltijden & Voeding, Welzijn, Lifestyle, Beloning & Erkenning en Public Benefits.

Aangedreven door toonaangevende technologie en meer dan 5.000 geëngageerde teamleden , fungeert Pluxee als een betrouwbare partner binnen een sterk onderling verbonden B2B2C ecosysteem dat bestaat uit meer dan 500.000 klanten, 36 miljoen consumenten en 1,7 miljoen handelaars .

Pluxee doet al meer dan 45 jaar zaken als een betrouwbare partner en zet zich in om een positieve impact te creëren voor al zijn stakeholders, van het stimuleren van business naar lokale gemeenschappen, tot het ondersteunen van welzijn op het werk voor medewerkers en het beschermen van de planeet.

Type werknemersovereenkomst :

Permanent Regular

Job Description :

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Your next challenge

We are looking for a skilled Marketing B2C Analyst to join our team, focusing on directly impacting and bringing to the next level our B2C business through cutting edge user lifecycle analysis, segmentation identification and cohort insights that set the base to our activation and retention strategies.

In this role, you will leverage data to provide actionable insights that inform marketing campaigns, enhancing customer engagement and driving retention. The ideal candidate will have a strong analytical background, excellent problem-solving skills, and the ability to communicate effectively.

What you’ll be doing :

Become the subject matter expert on our B2C data and its insights, taking our B2C raw data and converting it into actionable insights regarding user segments and lifecycle behavior patterns that help us identify how to drive consumption and activation in an optimized fashion.

Work hand in hand with B2C and Product teams, communicating findings and recommendations on how to impact each segment with actionable campaigns and product developments to boost user consumption and activation.

Establish a predictive model to forecast how a specific group of users will behave over time, and set the action plan to boost that performance.

Monitor and report on cohort and segment performance, in terms of behavior and engagement, providing insights to inform marketing strategies.

Conduct competitive analysis to identify gaps and opportunities in our retention strategies.

You’re a match

Education Requirements :

Bachelor’s degree in Business, Data Analytics, or a related field.

Work Experience Requirements :

• 3+ years of experience in marketing analytics (ideally B2C), user experience, or a related field.
• Proficiency in handling complex databases and data warehouses (e.g., Clickhouse or equivalent), Data Analysis Tools such as SQL and Excel, among others and data visualization software (e.g., Metabase, Power BI). Knowledge about B2C CRMs such as Braze would be ideal.

Languages :

Spanish Native and English Fluent

Competencies :

Attention to Detail (Competent)

Builds effective teams (Competent)

Communication (Competent)

Data Analysis (Competent)

Database Administration (Competent)

Data Quality (Competent)

Data Visualization (Competent)

Problem-Solving (Competent)

Programming Skills (Competent)

To get this challenge

Add list of interviewers.

Your team

Marketing B2C

Your location

Madrid (Hybrid)

️ Happy at work

1) A meaningful job : Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.

2) A great culture : People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!

3) An empowering environment : Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.

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