Head of Field Sales Spain - Norte

Overview

Bacardi Madrid, Community of Madrid, Spain

(Direct Search - Bacardi is leading; agency applications and unsolicited CVs will not be accepted or compensated.)

YOUR OPPORTUNITY

As Head of Field Sales, you will drive the commercial and cultural strategy of Bacardi in your region. You will lead teams of Field and Business Managers, ensure business targets are exceeded, and coach your people to grow. You will translate the national strategy into actionable local plans while building high-performing, autonomous teams and fostering our culture in every decision you take.

About You

For this role you should :

• Focus externally : Winning mindset
• Focus on execution & results
• Lead by example, Develop & Inspire Talent
• Lead Strategically & Know your Business
• Have Commercial passion
• Manage Interpersonal skills
• Have a Founder's mentality

Responsibilities

Commercial Execution

Strategic Leadership

People Leadership

Cultural Leadership

Skills

Competencies

Strategic Agility : The ability to anticipate market shifts, connect business variables, and quickly adapt local strategy while staying aligned with national direction. This involves sharp market insight, data-driven decision making, and the ability to act swiftly to deliver results in a dynamic environment.

Talent Development : A genuine commitment to growing the potential of others, with a focus on identifying strengths and development areas among Field Managers and Business Managers. This includes crafting individualized development plans, applying structured coaching, and creating a culture of continuous learning built on trust and challenge.

Communication Clarity : The skill to convey messages in a structured, direct, and empathetic manner. A Head of Sales must inspire, align, and energize teams through communication that blends vision, facts, and emotion—whether in 1 : 1s, national forums, or cross-functional settings.

Emotional Intelligence : The capacity to understand and manage one's own emotions while recognizing and responding effectively to the emotions of others. This is key to leading difficult conversations, building trust, remaining composed under pressure, and nurturing strong, human relationships.

Founder's Mentality : Acting as if the business were your own. It means making decisions with long-term impact in mind, optimizing resources with care, and demonstrating proactive, accountable, and entrepreneurial behavior. This mindset fuels innovation, ownership, and pride.

What Will Make You Successful

Onboarding & Development Plan

Leadership Agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs : Fearless, Family, Founder culture to the next level.

Disclaimer : Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

Health & Wellbeing

Additional Benefits

The benefits / perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Seniority level : Director

Employment type : Full-time

Job function : Sales and Business Development

Industries : Beverage Manufacturing

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