Senior Account-Based Marketing Specialist

Overview

Senior Account-Based Marketing Specialist

Join to apply for the Senior Account-Based Marketing Specialist role at Designity.

As an ABM Expert at Designity, you’ll drive high-impact, account-based strategies that convert top-tier prospects into pipeline and revenue. This hybrid role will lead Designity’s ABM initiatives as well as support strategic client campaigns, giving you the opportunity to make an impact across industries. You’ll use AI-powered tools to streamline targeting, customize messaging at scale, and measure what matters, so your time goes into optimizing what works. You’ll collaborate closely with sales, content, and creative teams to ensure the right message hits the right account at the right time.

Designity is a Creative-as-a-Service (CaaS) platform that empowers businesses with a flexible, high-quality, and scalable alternative to traditional agencies and in-house teams. Our unique model connects marketing and creative leaders with the top 3% of US-based creative and marketing talent, led by experienced Creative Directors, Project Managers, and Marketing Strategists. Through our collaborative platform, we streamline the creative process, ensuring fast, high-impact execution without the inefficiencies of hiring in-house or the high costs of traditional agencies. Brands like Calendly, Kung Fu Tea, and Marriott Hotels trust Designity to handle their design and marketing needs.

Primary Responsibilities

• Own ABM strategy and execution across 1 : 1, 1 : Few, and 1 : Many campaigns.
• Build target account lists using firmographic, technographic, and intent data.
• Run multi-touch campaigns across email, paid media, direct mail, LinkedIn outreach, and sales alignment efforts.
• Optimize landing pages, personalized microsites, and account-specific content to improve engagement and conversion rates.
• Collaborate with content, design, and sales teams to develop personalized messaging, assets, and outreach strategies.
• Integrate AI-driven tools to generate content variants, optimize outreach timing, and automate parts of the buyer journey for scale and efficiency.
• Define and measure ABM success metrics to continuously analyze and optimize ABM performance, adjusting targeting, messaging, and channels based on engagement data.
• Develop real-time ABM dashboards and reporting, ensuring both marketing and sales have visibility into account engagement.
• Train sales teams on ABM best practices, helping them leverage personalized outreach effectively.

Requirements

Benefits

To be considered for this position, complete the application process at Do not follow up after applying; we will be in touch within 2-3 weeks if you’re qualified. At Designity, employment decisions are based on business needs, qualifications, and merit. We are an Equal Opportunity Employer, valuing diversity in culture, perspectives, skills, and experiences.

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