Head Of Digital Content, Madrid

Head of Digital Content

Perfil buscado (Hombre / Mujer)

Reporting to the Global Brand Marketing Director, these are the main responsibilities you will have : Establishing a content calendar to create short and long-term content campaigns for different digital channels Creating engaging content to develop content that meets company objectives and brand standards Devising various content strategies that work for specific audiences with an aim to reach clear goals such as a set number of site visitors Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with social media profiles Monitoring and researching competitors and other institutions on the industry to find trends, interesting data, gaps in keywords or content to cover Tracking and measuring the performance of digital content with the use of digital tools that measure key performance indicators and metrics Developing marketing strategies for digital content, creating email campaigns and social media posts Writing blog posts, ebooks, articles, or other materials that are relevant to the companys products or services Creating presentations to communicate new marketing strategies to other members of the team Editing text and images to ensure they follow with the companys brand guidelines Creating infographics to illustrate complex concepts in simple ways Evaluating new technologies and suggesting ways to incorporate them into existing strategies Creating and updating the website to attract customers to the companys products or services Conducting research on topics related to the companys products or services to create content for blogs, websites, and other marketing materials Researching and analyzing industry trends to identify new opportunities for the company to capitalize on At least 5 years of experience in social media Fluency in English is a must Bachelor in Communications, Marketing, Business, New Media or Public Relations At least 5 years of working experience in a similar position, presently on a brand of similar positioning (Luxury / Hospitality / Wellbeing / Real Estate) Excellent consulting, writing, editing (photo / video / text), presentation and communication skills Sufficient availability to be able to carry out an adequate management and monitoring of the companys social channels (Meta, Tiktok, Linkedin) Demonstrable social networking experience and social analytics tools knowledge Positive attitude, detail and customer oriented with good multitasking and organisational ability Passion for the Wellness / Hospitality Industry Fluency in English

Global Spanish company within wellness / hospitality / luxury sector. 10 of bonus 1 day home office

Marketing,

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