Head Of Digital

MarketingFull-time# HEAD OF DIGITAL (PROGRAMMING)Madrid, SpainRESPONSIBILITIES## Areas that play to your strengthsAll the responsibilities we'll trust you with :

• Defines content programming priorities and creates plans together with the Media Network and Marketing teams, informed by past content performance and expert understanding of current and potential future audience behavior Constantly sharpens strategies of Owned and Managed channels, identifies potential programming partner channels, and builds consistent holistic programming and release plans across the network. Optimizes channel performance and experience through scheduling, featuring, customized functionalities and smooth consumer journeys. Briefs specific content needs with Content team to maximize performance depending on platform and goals. Develops activation plans with the Brand and Communications departments to maximize reach of this content. Runs Social Media and Community Management, Programs local redbull.Com and Red Bull TV, and works closely with Creator Marketing (Influencer) lead. Ensures a proper representation of the drinking occasions, the presence of the product and shows a meaningful purpose of the Red Bull brand as part of the everyday life of consumers.- Digital Media leader with at least 5 years of management experience in digital programming of channels / platforms. Related roles in similar sized Media Networks, such as Head of Programming, Head of Digital Media, Head of social media with broad network of channels.- Required to have experience actually running social media accounts and / or programming websites and apps.- Strong communicator, knows how to constantly uplevel digital knowledge in the organization.- Excellent digital industry knowledge.- Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives.- Leadership skills, good presenter and motivator.JOIN THE TEAMIn your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.Travel : 25%The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull España, S.L. will treat your application and those of other candidates with full respect for current legislation and fundamental rights;

in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.### HEAD OF DIGITAL (PROGRAMMING)

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