Performance Creative Strategist (e-commerce specialist)

At Papa in Shape, we create bold, performance-driven content that inspires people to transform their fitness journey. As our Creative Strategist, you’ll be the brain behind the ads : turning data into creative concepts, coordinating production with editors and creators, and pushing out content that doesn’t just look good — it converts.

You’ll be working fully remote with a high-energy team (copywriter, video editors, UGC creators, founders) to produce content that fuels growth, maximizes ROAS, and makes Papa in Shape stand out in a crowded market.

What You’ll Do

Creative Strategy & Performance Alignment

• Turn campaign objectives and KPIs (ROAS, CPA, CPL) into smart creative roadmaps.
• Use customer psychology, Create processes and methods for copymining and competitor research, and competitor insights to shape messaging that hits.
• Work with paid media teams to find the right storytelling angles for Meta, TikTok, YouTube, and Google Ads.

Briefing & Production Oversight

UGC & Creator Strategy

Performance Reporting & Optimization

Trend Scouting & Innovation

Requirements