GAIN Performance - Creative Strategist

Overview Role : GAIN - Performance - Creative Strategist

Location : Spain

• Hybrid / Remote : Hybrid - Based in Barcelona

This role is for a Creative Strategist who will support our paid media clients by driving performance-focused creative direction. You will be responsible for identifying winning ad concepts, analyzing creative performance data, and turning insights into actionable briefs and feedback. You will work closely with UGC creators, designers, and editors to bring creative ideas to life—ensuring assets are optimized for each platform and aligned with performance goals.

We are looking for someone who is process driven, meticulous, and has a passion for driving great results. You must be a good team player, able to take direction and prioritise a busy workload.

Key Responsibilities Creative Strategy & Insight : Analyze paid media performance to identify creative trends, winning ads, and areas for improvement

Conduct research to support concept ideation and ensure cultural and brand relevance always with performance in mind

Translate insights into clear, actionable briefs for design, UGC, and editing teams

Maintain a feedback loop on asset performance to inform future iterations

Creative Production Collaboration : Collaborate with UGC creators, designers, and video editors to bring creative concepts to life

Review and QA creative assets to ensure they are on-brand, error-free, and performance-optimized

Adapt creative for different platforms and placements as needed

Client & Team Communication : Maintain professional, friendly, and transparent communication with clients—we act as an extension of their team, with a clear focus on helping them grow through honest, insight-led creative strategy

Work alongside paid media teams to support the Client Lead in shaping creative strategies that align with overall client objectives

Collaborate closely with the Creative Strategy team, Head of Creative, Creative Director, and designers with a positive, solutions-focused, and team-oriented mindset

Approach collaboration with openness to feedback—contractors are treated as an integral part of the team, and your feedback and input are valued and encouraged

Requirements 2+ years in creative strategy or performance marketing

Strong working knowledge of Meta Ads Manager and paid media creative performance metrics

Proven experience writing creative briefs and turning performance insights into clear next steps

Familiarity with platform-specific ad formats and best practices (Meta, TikTok, YouTube)

Excellent communication skills—able to clearly articulate ideas, direction, and feedback

Experience working with or managing UGC creators and creative freelancers is a plus

How we work Constant curiosity : we\'re curious, critical, creative thinkers who get a kick out of finding new ways to look at the world. We constantly seek out data, insight, intelligence and inspiration that fuels our thinking.

Pushing boundaries : we don\'t wait for innovation; we have a relentless drive to engineer it. Merging data, technology and creativity to craft bold strategies that drive real impact.

The power of our imagination : creativity guides everything we do. We\'re not afraid to think big and push our clients out of their creative comfort zone.

Making it happen : we create, we experiment, we go again. Giving each other the freedom to fail. Collectively pursuing ideas that have the power to change the world.

Putting people first : We never lose sight of humanity, care, and impact. We do what\'s right not what\'s easy. For our people, our clients and the planet.

Benefits & About GAIN GAIN is a creative-led, insight-driven company that blends data, tech and creativity to create meaningful impact, with a workforce of 650 people worldwide. This role sits within the Performance Business Unit. We help brands show up in the right place, at the right time, to the right people, with data-driven campaigns.

Benefits vary by country, but we strive to provide similar benefits across regions. The Application Process :

45-minute first interview with a senior team member

One hour interview with two team members, including a take-home and on-screen task

P.S. Our interviews tend to be friendly and relaxed. If you need adjustments to participate, please let us know. The same applies to onboarding after successful hire.

GAIN is an equal opportunities employer and positively encourages applications from suitably qualified candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

DISCLAIMER : We never request any form of