GAIN Performance - Senior Performance Creative Strategist

Overview GAIN Performance - Senior Performance Creative Strategist

We're looking for a Senior Creative Strategist to lead performance-driven creative strategy across our paid media client portfolio. In this role, you'll move beyond surface-level metrics—digging deep into creative performance data (Conversion Rate, Thumbstop Rate, Hold Rate, etc.) to uncover actionable insights and drive meaningful creative decisions. You'll play a key role in aligning creative output with business goals, leading clients with confidence, and collaborating across multiple internal teams to ensure creative execution is impactful, scalable, and aligned with platform best practices. This is a leadership-level role where strategic thinking, creative instincts, and sharp analytical skills come together to shape high-performing ads.

Responsibilities

Creative Strategy & Insight Leadership : Conduct deep-dive creative analysis using key performance metrics such as Conversion Rate, CTR, Hook Rate, Thumbstop Rate, and Hold Rate to identify patterns and unlock new opportunities

Lead the strategic direction of creative testing, iterations, and messaging across platforms (Meta, TikTok, YouTube, etc.)

Stay on top of creative trends and platform shifts—bringing culturally relevant, performance-led insights into the ideation process

Translate insights into high-impact briefs for design, UGC, and editing teams—ensuring clear strategic rationale

Oversee and improve the feedback loop between performance data, creative execution, and future iterations

Creative Testing & Optimization

Design and oversee a structured creative testing roadmap—ensuring we're constantly learning, iterating, and evolving based on results

Track and document all creative tests—maintaining clear visibility into what's been tested, what's working, and what needs iteration

Be accountable for creating a virtuous cycle between strategy, execution, and data-driven learning, ensuring feedback informs future creative at every stage

Partner with media buyers to align testing priorities with performance goals and spend distribution

Identify creative fatigue early and proactively recommend fresh angles or formats

Cross-Functional & Client Leadership

Act as a strategic partner to clients—leading discussions around creative performance and ensuring our work drives tangible business growth

Confidently lead client calls, creative reviews, and performance debriefs—communicating complex data in a clear, compelling way

Collaborate with multiple internal stakeholders—including Paid Media Managers, Creative Leads, Designers, and