Senior Analyst - Bcg Vantage, Generative Ai & Bionic Customer Engagement

Locations : Madrid | London | Paris

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

BCG X’s Generative AI & Bionic Customer Engagement solution delivers AI-enabled interactions and personalization to optimize customer-led value creation across ecommerce, self-service, and call center channels.

• As a Senior Analyst in BCG Vantage, you will partner with consulting leadership to bring to market new consulting offers and provide case teams with the latest insight and tools to drive client impact. This is a diverse role that will see you engaged on a variety of product marketing, sales enablement, and expert consulting assignments. You’ll conduct research to support offer development and go-to-market;

build / deploy client diagnostics to scope Customer Experience (CX) innovations and improvements, and partner with consulting teams to contribute to proposals and client workshops.

Success in this role requires a strong blend of analytical and problem-solving skills, combined with curiosity, creativity, and ease in working with technology and digital tools. You will conduct quantitative and qualitative analyses to demonstrate the potential business impact of Generative AI & Bionic Customer Engagement solutions, while exploring competitor and market trends to help communicate our perspective and value proposition. You will also be expected to take initiative in identifying opportunities to enhance our diagnostics, data assets, and knowledge base, ensuring that BCG’s CX offers continue to evolve in line with client needs.

With the advent of AI, customer experiences and expectations are evolving fast. So are our clients. You’ll need to keep ahead of the latest innovations and work to constantly evolve BCG’s Generative AI & Bionic Customer Engagement perspectives, insights, and client diagnostics so that we can continue to answer our clients’ toughest questions.

You're good at

Bringing experience from product marketing, sales enablement, or strategy roles within Generative AI, Personalization, or CX Orchestration technology contexts

Applying knowledge of CX Orchestration, Personalization, Generative AI, and Next Best Action to scope solutions for use cases like personalization, conversational AI, and self-service

Experienced in client facing roles (e.G. consulting, sales,