Growth Marketing Lead - SaaS

Overview

Join to apply for the Growth Marketing Lead - SaaS role at Landbot .

Landbot is a leading AI Chatbot platform that empowers businesses to create exceptional conversational experiences. From lead capture and qualification to customer support and complex data workflows, our chatbot builder helps companies engage customers in a more personal and effective way.

We are at a pivotal moment in our journey. With a strong product and a passionate user base, we are sharpening our focus on a core, high-value segment : tech-savvy Go-To-Market (GTM) teams at companies with complex lead management challenges. This is where you come in.

Operating in more than 80 countries, Landbot enables teams to build unbeatable chatbot experiences across web and WhatsApp—without writing a single line of code. We’re curious, collaborative, and obsessed with helping companies create frictionless, high-impact conversations.

Learn more about how we work and what we stand for →

The Opportunity

This isn’t just another marketing role; it’s an opportunity to be a key driver of Landbot’s next chapter of growth . We are looking for a data-driven and strategically-minded Demand Generation Lead to spearhead our most critical marketing initiative : attracting and acquiring our ideal customer profile (ICP) .

You will take full ownership of our acquisition funnel , from strategy to execution. Your mission is to significantly increase the volume and percentage of qualified, tech-savvy users ("Michaels") signing up for Landbot . You will have the autonomy to rebuild our channel strategy, collaborate with agencies / freelancers, and work cross-functionally to ensure that our message, targeting, and results are perfectly aligned.

If you are obsessed with data, love the challenge of cracking the code to a new audience, and want to make a tangible impact on a company’s trajectory, this role is for you.

What You’ll Do

• Strategy & Analytics (40%)

Own the end-to-end demand generation strategy with the primary goal of acquiring our target ICP.

Manage and direct our paid media agency, setting the strategy, budget, and targets for channels like Google Ads, Meta Ads, LinkedIn Ads, G2, etc.

Work closely with our Product Marketing Manager to understand the "Michael" persona and translate their pain points into compelling campaign messaging.

Bonus Points

Why You'll Love Working at Landbot

Are you ready to build the engine that drives Landbot’s future? We’d love to hear from you.

Hiring Process

Benefits

How to Apply : Submit your resume along with a cover letter explaining why you're the perfect fit for Landbot and this role. We're excited to hear from you!

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