Growth Marketing Manager

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SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes :

SplitMetrics Acquire, a platform for automating and optimizing Apple Ads.

SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.

SplitMetrics Optimize, an A / B testing platform recognized as the ASO Tool of the Year.

App Radar by SplitMetrics : an ASO platform with advanced keyword and competitor insights.

About the role :

We’re looking for an experienced, hands-on Growth Hacker with deep specialization in B2B demand generation, marketing automation, and AI-powered workflows.

This is not a generalist role. You’ll own the performance marketing engine — from launching lead magnets and nurturing MQLs, to building complex automation in HubSpot and n8n (or similar tools), and optimizing paid campaigns across channels like LinkedIn. Your mission is to build scalable, data-driven systems that consistently generate and convert qualified leads into revenue.

You must be passionate about automation, knowledgeable in content distribution, and obsessive about performance metrics. While you’ll collaborate closely with sales, content, and design teams — you own the outcomes.

What you will be doing :

B2B Lead Generation & Paid Campaigns Plan, launch, and optimize high-converting LinkedIn Ads and other paid social / search campaigns.

Own the lead magnet strategy and manage end-to-end launches to generate and nurture high-intent leads — through optimized landing pages and compelling messaging.

Advanced Marketing Automation & AI Workflows Build AI-enhanced workflows with n8n (or similar tools) to streamline lead capture, personalization, testing, and content distribution.

Create and scale automated HubSpot workflows that guide MQLs through the funnel using behavioral signals and intent data.

Content Distribution & Social Strategy Own both organic and paid LinkedIn strategy, driving MQLs through smart content distribution and audience engagement.

Repurpose and distribute content with a distribution-first mindset, optimizing reach and impact.

Analytics, Optimization & Reporting Monitor and report performance across key KPIs (CPL, CTR, CVR, influenced pipeline).

Use data (HubSpot, Looker Studio, GA4) to continuously test, learn, and improve.

Cross-Team Collaboration Align with sales on ICP, lead scoring, and pipeline quality.

Collaborate with content and product marketing to ensure campaigns are messaging-aligned and performance-focused.

About You :

4+ years of experience in B2B growth marketing, ideally in SaaS or fast-growing tech startups.

Proven automation expert : deep knowledge of HubSpot (incl. advanced workflows); confident using n8n (JSON knowledge is a strong plus).

Hands-on with LinkedIn Ads — targeting, copy, visuals, and optimization.

Clear understanding of funnel management, MQL nurturing, and pipeline contribution.

Skilled in WordPress; basic HTML / CSS is a plus.

Data-native : fluent in performance metrics, campaign analysis, and CRO.

Excellent English writing skills — especially for ads, landing pages, and email nurture flows.

Success factors for this role : KPIs :

Double marketing-sourced pipeline in 12 months.

Increase MQL-to-SQL conversion rate by 10% through improved nurturing.

Launch and scale 3+ lead magnets per quarter with a CVR ≥ 30%.

Deploy fully automated workflows that deliver measurable efficiency gains.

What is there for you?

Time Off : Vacation and public holidays following your country’s regulations. Additional PTOs annually for personal rejuvenation.

Health and Wellness : Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.

Professional Development : Access to top online / offline conferences and mobile industry events. Internal courses for continuous professional development.

Performance and Growth : Supportive management style with semi-annual performance reviews. Career opportunities through our internal mobility program.

Team Engagement : Corporate online events and team retreats. Collaborative culture with shared OKRs.

Work Flexibility : Flexible working schedule. Remote-first working environment.

Workspace Options : Coworking costs coverage and office hubs in key locations.

Our Culture At SplitMetrics, our values guide everything we do. We strive to move fast, get things done, build together, strive for transparency, own what you do, and learn + share to excel. We operate with a remote-friendly approach and encourage open dialogue and constructive feedback.

Remote Hiring Guidelines : We welcome team members from various countries. While all roles are remote, some positions may have location-based eligibility requirements. Our Talent Acquisition team can answer questions about location after you begin the recruiting process.

Details

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Technology, Information and Internet

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