Specialist Trade Marketing

Customer Marketing and Sales Support Role

Responsibilities include :

Conducting annual customer performance analyses and audits.

Recommending annual assortment and activation strategies.

Tracking performance against assortment targets.

Defining, developing, and tracking annual loyalty plans (excluding pricing-related incentives).

Designing, executing, and monitoring annual promotional plans (managing sell-out promotions).

Identifying customer merchandise / assets needs, managing their delivery, and tracking outcomes.

Managing the customer trade marketing budget : projecting needs, allocating resources across activities, and tracking ROI.

Supporting customer relationships through :

Localization and delivery of engagement calendars (newsletters, events, content).

Preparing customer presentations on assortment and activation plans.

Supporting 'sell-in' sales team activities :

Localization and delivery of sales activation calendars (pitch decks).

Assisting sales enablement with educational content.

Main Interactions

Collaborates daily with Area sales managers and teams to optimize customer sell-in and sell-out through assortment and trade marketing activations, maintaining direct customer contact.

Works with the central trade marketing team on performance analysis and assortment recommendations.

Briefs the central trade marketing team on sell-in / out activation needs.

Coordinates with the sales content manager to localize and input content for sales activation calendars.

Supports the sales enablement team in delivering educational content to sales teams.

Partners with the revenue management team to identify business opportunities based on customer performance, proposing mitigation activities and budgets.

Education & Background

University degree in marketing or a related commercial field.

Minimum of 4-6 years of experience in marketing and commercial roles.

Skills & Knowledge

Holistic business acumen.

Strong analytical skills.

Customer sensitivity and knowledge.

Ability to work effectively with cross-functional teams.

Project management skills.

About Goodyear :

Goodyear is one of the world’s largest tire companies, employing approximately 68,000 people with manufacturing facilities in 20 countries. Its Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, focus on developing cutting-edge products and services to set industry standards. For more information, visit www.goodyear.com / corporate .

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