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Marketing Specialist, Lhh Spain

Marketing Specialist, Lhh Spain

LHH (Global)Madrid, Comunidad de Madrid, España
Hace más de 30 días
Descripción del trabajo

Marketing Specialist

Location : Madrid

Full-time | Reports to : Head of Marketing

Are you passionate about digital marketing, brand building, and lead generation? At LHH Spain, we're looking for a Marketing Specialist to support our public employment and training projects by boosting visibility, generating leads, and managing our digital presence.

Your Mission

Develop and execute multi-channel marketing strategies to increase brand awareness and generate qualified leads in the B2B and B2C markets.

Key Responsibilities

Digital Marketing & Lead Generation

  • Develop and optimize digital campaigns (SEM, LinkedIn Ads, X / Twitter Ads) aligned with audience targeting goals.
  • Manage and update website content, blog posts, landing pages, and CTAs to maximize SEO and conversions.
  • Track and analyze campaign KPIs (CTR, ROI, conversion rates), applying performance-driven insights.
  • Plan and execute integrated lead generation strategies across paid and organic channels.
  • Collaborate with sales teams to align MQL / SQ / PQL definitions and improve funnel conversion.

Social Media Content Strategy

  • Design and implement content plans that drive brand visibility, engagement, and leads across LinkedIn and other channels.
  • Create and schedule engaging, brand-aligned posts using tools like Hootsuite.
  • Monitor engagement and audience growth, optimizing posts based on analytics.
  • Collaborate with internal teams or agencies to produce creative assets (banners, infographics, videos).
  • Website & SEO Management

  • Coordinate with stakeholders to develop and maintain SEO-optimized pages.
  • Ensure on-page SEO best practices are applied.
  • Propose and develop new web sections aligned with business priorities and campaigns.
  • CRM & Email Marketing

  • Build and manage email campaigns in Pardot and Salesforce, tailored to audience segments.
  • Design automated journeys, newsletters, and drip campaigns with clear goals.
  • Create forms and landing pages to nurture leads.
  • Monitor campaign metrics and optimize performance.
  • Events & Brand Activation

  • Support the planning and marketing of online and in-person events.
  • Coordinate marketing assets and communications for events.
  • Develop speaker materials, invitations, registration pages, and post-event content.
  • Ensure brand consistency across all event materials.
  • Collaboration & Asset Development

  • Work with internal teams and external agencies to produce campaigns and materials.
  • Create content assets aligned with audience insights and campaign goals.
  • Ensure campaigns are adapted to local markets while maintaining brand coherence.
  • What We’re Looking For

  • 3-5 years of experience in B2B and B2C marketing and lead generation.
  • Hands-on experience with SEM, email marketing, social media management, and marketing automation.
  • Experience coordinating virtual and in-person events.
  • Strong analytical skills to interpret metrics and optimize performance.
  • Fluent in English (C1 minimum).
  • Proactive, collaborative, highly organized, with excellent communication skills.
  • #J-18808-Ljbffr

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