Chief Sales And Marketing Officer

We're looking for people like you—those who seek change and want to start the week feeling excited and inspired.

At Smileat, we prioritize our team, fostering a great work environment where people thrive.

About SMILEAT

Smileat is a Spanish company founded in 2015 by two entrepreneurs with a vision to revolutionize the world of organic baby food.

We offer honest alternatives : 0% added sugars or salt, no additives or sweeteners, unique nutritional value, organic ingredients, and sustainable packaging. Today, we are the second-largest organic baby food brand in market share, the top-selling Spanish brand in our category, and the fastest-growing children's food brand.

This success is thanks to a passionate, entrepreneurial, and purpose-driven team of young professionals who care deeply about food and sustainability. Our brand is now expanding rapidly into new markets including Portugal, Romania, Poland, the Czech Republic, Moldova, Greece, Cyprus, Costa Rica, and Japan, with a strong focus on growing our international presence.

What are we looking for?

We are looking for a passionate, creative and strategic Chief Sales and Marketing Officer (CSMO) with extensive experience in the FMCG and food industry to join our team.

You will have four direct reports : Sales Director, Marketing Director, Digital Director, and Design Director. At Smileat we value innovation, collaboration, and customer-centric thinking.

As CSMO, you will help us continue to foster a culture of excellence and drive our commitment to providing high-quality products in the children's nutrition sector. You will be part of the company's C-level team, reporting directly to the CEO.

Your role will be key in driving the strategic plan for the next five years, with a strong focus on sales channels, optimizing our product assortment, maximizing our current distribution, and strengthening trade marketing efforts.

Close collaboration with the rest of the C-level team (CFO, CPO, COO) will also be essential.

Channel Strategy : Develop strategies for different channels (Retail, Pharma, Organic, E-commerce).

Revenue and Pricing Strategy : Define and implement revenue and pricing strategies to drive growth and profitability.

Promotional Vision : Create and oversee the company's promotional strategies to increase market share and brand visibility.

P&L Responsibility : Oversee P&L for each channel, ensuring financial targets are met.

Forecasting and Budgeting : Lead monthly forecasts and follow-up against budget by category and SKU.

Active Involvement in NRD (New Product Development) : Participate actively in the company's NRD process to ensure commercial viability of new products.

Trade Marketing Strategy : Develop and execute the company's trade marketing strategy.

Demand Creation Strategy : Drive strategies that generate demand across all sales channels.

The Sales Director will report directly to you. This team currently consists of 4 members.

Marketing Department : Branding & Communications : Oversee all branding and communication activities to ensure a consistent and strong brand image.

Public Relations (PR) : Manage PR efforts and external communications to build and maintain relationships with key stakeholders.

Social Media Strategy : Lead social media strategy to engage consumers and promote the brand.

Content Strategy : Develop and manage content strategy across multiple channels.

Customer Insights : Understand customer needs and behaviors to inform all marketing strategies.

Link Between Marketing and Trade Marketing : Ensure alignment between marketing efforts and trade marketing initiatives for maximum impact.

The Marketing Director will report directly to you. This team currently consists of 4 members.

Digital Team : E-commerce Strategy : Oversee the company's e-commerce strategy, including website management and optimization.

Paid Media Strategy : Manage paid media strategies, including paid search, display advertising, and social media ads.

Amazon Account Management : Oversee the Amazon account and ensure optimal presence on the platform.

The Digital Director will report directly to you. This team currently consists of 4 members.

Design Team : Packaging Design : Oversee the design and development of packaging that aligns with brand strategy and consumer expectations.

Trade Marketing Design : Create visually compelling trade marketing materials and campaigns.

Advertising Campaign Design : Develop and oversee the design of paid advertising campaigns across different media.

The Design Director will report directly to you. This team currently consists of 4 members.

What do you bring?

At least 15 years of experience in sales and trade marketing role.

4 or more years in a similar leadership role.

Experience working in a start-up / scale-up.

Proven experience in managing teams of more than 10 people.

Fluency in English (both written and spoken).

Strong leadership skills with the ability to inspire, motivate, and develop cross-functional teams.

Strong skills in planning and execution of strategic plans.

Problem-solving and decision-making abilities in fast-paced environments.

Ability to analyse data and metrics to make informed decisions.

Sales experience with the pharmacy sector is an asset.

What do We Offer?

A competitive salary and benefits package.

Opportunities for continuous professional development and career growth.

A dynamic work environment where innovation, collaboration are at the core and great workplace atmosphere.

Flexible payment plan (ticket restaurant, transport card, nursery ticket, health insurance).

Employee training.

60 flexible teleworking days.

Team building events.

A beautiful office in the heart of Madrid—with coffee or tea always ready!

Save money with exclusive corporate discounts.

Short-term Goals :

In the first 6 months, you will focus on optimizing the current sales strategies, reviewing existing marketing plans, and aligning the teams towards a unified vision for growth.

You will also play an active role in integrating new products into the market successfully.

If you are interested, please apply for the job offer and send your CV with the subject "CSMO" to

Tell us why you are interested in joining our team and your salary range.

Smileat is an equal opportunity employer.

It is committed to carry out its selection processes without discrimination based on disability, age, sex, health, sexual orientation, gender identity, gender expression, sexual characteristics, nationality, racial or ethnic origin, religion or beliefs, territory or any other personal or social condition or circumstance, as well as ensuring respect for human rights.

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