Digital Marketing Specialist

Protecmedia is seeking a talented and results-driven Digital Marketing Specialist to join our dynamic team. In this role, you will play a pivotal part in developing and executing innovative digital marketing strategies that enhance brand visibility and drive customer engagement across multiple online platforms.

Your primary focus will be to manage and optimize campaigns across various digital channels, including social media, email marketing, SEO, and paid advertising. You will work closely with cross-functional teams to align marketing efforts with business objectives and ensure we are consistently reaching our target audience with impactful messages.

Key Responsibilities :

Execute comprehensive digital marketing strategies to increase online presence and engagement.

Manage and optimize PPC campaigns (Google Ads, Facebook Ads, etc.) to ensure maximum ROI.

Oversee SEO efforts, including keyword research, on-page optimization, and backlink strategies.

Create and execute engaging email marketing campaigns, monitoring effectiveness and adjusting strategies as needed.

Coordinate and execute cross-channel social media strategies, crafting compelling content and managing accounts.

Utilize analytics tools to measure and report on campaign performance, generating insights and recommendations for continuous improvement.

Collaborate with creative teams to produce high-quality digital content, including blogs, infographics, videos, and other marketing materials.

Stay up-to-date with the latest digital marketing trends and best practices, integrating new techniques that will benefit our marketing objectives.

Bachelor’s degree in Marketing, Communications, Business, or a related field.

Proven experience in digital marketing, preferably in a B2B setting.

Strong understanding of digital marketing channels and tools, including SEO, PPC, email marketing, and social media.

Proficient in using analytics tools (e.g., Google Analytics, SEMrush, etc.) to evaluate the effectiveness of marketing campaigns.

Excellent written and verbal communication skills, with a knack for crafting engaging content.

Ability to work independently and as part of a team, managing multiple projects simultaneously.

Familiarity with marketing automation tools and CRM systems is a plus.

Passion for staying at the forefront of digital marketing trends and an eagerness to learn.

What We Offer :

Opportunity to work with innovative broadcast technology solutions

International work environment

Professional growth and development opportunities

Collaborative team environment

Competitive salary package

Flexible working arrangements

#J-18808-Ljbffr