Sales director - global fashion brand

SALES DIRECTOR Based in Barcelona About HEREU HEREU is a contemporary luxury brand redefining Mediterranean craft through a modern, design-led perspective. Based in Barcelona, we reinterpret local traditions with an international outlook. Our collections are distributed globally through a curated network of showrooms and top-tier retail partners, alongside a well-established and growing e-commerce platform. As we continue our journey of steady and thoughtful growth, we are looking for a senior commercial leader to shape our global sales strategy and strengthen our presence across key markets and channels. Position Overview We are seeking a highly strategic and internationally experienced Sales Director , based in Barcelona , to lead HEREU’s global commercial development with a primary focus on wholesale and full responsibility for our e-commerce business . This is a key leadership role reporting directly to General Management. The ideal candidate will bring extensive experience in showroom-driven sales and international market development, along with the ability to lead a growing direct-to-consumer channel with a strong commercial lens. We’re looking for someone with a global mindset, confident working closely with founders, and eager to shape the long-term commercial direction of a design-led fashion brand. Key Responsibilities ▸ Global Sales Strategy Define and lead HEREU’s global sales strategy across wholesale and e-commerce, aligned with brand positioning and business goals. Set seasonal sales targets and forecasts by region, collection and channel. Identify new growth opportunities across established and emerging markets. Maintain a selective and coherent distribution strategy in line with the brand’s identity. Monitor performance metrics and drive data-informed decision-making to optimise results. ▸ Wholesale & Showroom Sales Lead seasonal sales campaigns in international showrooms (Paris, Milan, New York, Tokyo, etc.). Build and nurture strong commercial relationships with top retailers and key market players. Ensure a high-quality presence in each market through thoughtful account curation and brand alignment. Oversee the production and execution of sales materials and B2 B tools. Represent HEREU at key industry events and seasonal market moments. ▸ E-commerce Channel Leadership Oversee e-commerce as a strategic commercial channel, working closely with the digital, content and operations teams. Define sales strategy, launch planning, product selection and calendar coordination. Ensure consistency between DTC and wholesale in pricing, positioning and seasonal rhythm. Monitor e-commerce KPIs and contribute to sustainable growth strategies. ▸ Cross-functional Collaboration Work closely with Design to bring market feedback into collection development. Coordinate with Production and Logistics to ensure timely deliveries and operational excellence. Align with Marketing on product launches, campaigns and commercial messaging across channels. ▸ Team Management & Commercial Operations Lead the sales and commercial operations teams, providing structure, guidance and leadership. Optimise tools, workflows and processes to support seamless execution of seasonal cycles. Foster a collaborative and high-performance team culture. ▸ Insights & Reporting Produce structured reporting by region, client and product category. Use CRM and analytics tools to segment and develop client base. Stay informed on market dynamics, industry trends and benchmarks to guide strategic planning. Qualifications and Skills 7+ years of experience in international commercial roles within the fashion industry , ideally in luxury or designer-led brands. Strong experience in showroom-based wholesale sales and global account management. Proven track record managing and growing e-commerce as a revenue channel . Experience across key international markets : Europe, North America, Asia , etc. Strategic thinker with strong leadership and negotiation skills. Highly collaborative and comfortable working directly with founders and cross-functional teams. Fluent in English (working language); other languages are a plus. Based in Barcelona or open to relocation. If you're ready to take a leading role in the continued growth of a purpose-driven fashion brand—where design, quality and cultural relevance are at the core—we’d love to hear from you.