Sales Director - Global Fashion Brand

SALES DIRECTOR

Based in Barcelona

About HEREU

HEREU is a contemporary luxury brand redefining Mediterranean craft through a modern, design-led perspective. Based in Barcelona, we reinterpret local traditions with an international outlook. Our collections are distributed globally through a curated network of showrooms and top-tier retail partners, alongside a well-established and growing e-commerce platform.

As we continue our journey of steady and thoughtful growth, we are looking for a senior commercial leader to shape our global sales strategy and strengthen our presence across key markets and channels.

Position Overview

We are seeking a highly strategic and internationally experienced Sales Director, based in Barcelona, to lead HEREU’s global commercial development with a primary focus on wholesale and full responsibility for our e-commerce business .

This is a key leadership role reporting directly to General Management. The ideal candidate will bring extensive experience in showroom-driven sales and international market development, along with the ability to lead a growing direct-to-consumer channel with a strong commercial lens. We’re looking for someone with a global mindset, confident working closely with founders, and eager to shape the long-term commercial direction of a design-led fashion brand.

Key Responsibilities

▸ Global Sales Strategy

Define and lead HEREU’s global sales strategy across wholesale and e-commerce, aligned with brand positioning and business goals.

Set seasonal sales targets and forecasts by region, collection and channel.

Identify new growth opportunities across established and emerging markets.

Maintain a selective and coherent distribution strategy in line with the brand’s identity.

Monitor performance metrics and drive data-informed decision-making to optimise results.

▸ Wholesale & Showroom Sales

Lead seasonal sales campaigns in international showrooms (Paris, Milan, New York, Tokyo, etc.).

Build and nurture strong commercial relationships with top retailers and key market players.

Ensure a high-quality presence in each market through thoughtful