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Growth Marketing Lead

Growth Marketing Lead

deepset GmbHBarcelona, Cataluña, España
Hace más de 30 días
Descripción del trabajo

TL;DR

We’re hiring a Growth Marketing Lead to own demand generation, funnel optimization, and campaign experimentation across the full customer journey—from first touch to expansion. You’ll run multi-channel programs, test and scale what works, and drive pipeline growth across ICPs and use cases. This is a hands-on, high-impact role for a data-driven marketer who thrives on ownership and iteration.

Requirements

  • 5+ years of experience in data-driven B2B SaaS or deep tech marketing
  • Strong track record with full-funnel demand gen and pipeline ownership
  • Hands-on experience running multi-channel campaigns and demand experiments
  • Deep familiarity with ICP mapping, segmentation, and value-based messaging
  • Skilled in HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, and Salesforce
  • Comfortable working with SEO and paid media agency partners
  • Strong analytical mindset—you measure everything and iterate fast
  • Experience marketing to both technical (e.g., developers) and enterprise buyers
  • Able to operate independently in fast-paced environments and prioritize based on impact
  • Bonus : experience with open-source developer communities

Benefits

  • Remote-first setup with flexible hours & tech of your choice
  • 30 days vacation + extra days for family sick leave
  • Competitive salary & stock options for every team member
  • Monthly sports & mental health support allowance with Oliva
  • Annual learning & development budget
  • Monthly team socials & in-person meetups
  • Dog-friendly Berlin HQ
  • Why deepset

    At deepset, we’re on a mission to make custom AI solutions accessible to every organization. With Haystack, thousands of developers build advanced LLM applications every day, while our enterprise-ready AI Platform helps companies turn large language models into business value. We’re remote-first, flexible, and built on a culture of trust and ownership. You’ll collaborate with top-tier tech talent, tackle meaningful challenges, and help transform complex AI into solutions that are simple, powerful, and ready for the real world.

    Nice to have

  • Background in marketing LLM or AI technologies
  • Prior experience in early-stage or high-growth startups
  • Familiarity with RevOps or growth analytics tooling
  • Experience with event marketing (webinars, roundtables, field events)
  • What you will do

  • Activate and refine ICPs by mapping use cases and personas to campaigns and channels
  • Run high-tempo demand experiments across paid, email, landing pages, and syndication
  • Drive inbound growth via the Haystack community, SEO (with agency), and organic social
  • Build outbound programs combining SDR sequences with use case-aligned paid campaigns
  • Launch webinars, roundtables, and developer events with repeatable, data-backed outcomes
  • Track funnel performance with RevOps using attribution, conversion, and pipeline metrics
  • Iterate campaigns based on insights to improve lead quality and inform GTM priorities
  • Collaborate with Product Marketing, DevRel, Sales, and Product to align messaging and feedback
  • Manage your budget with focus on ROI, velocity, and channel performance
  • Monitor market trends, competitor moves, and emerging whitespace opportunities
  • #J-18808-Ljbffr

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    Marketing Lead • Barcelona, Cataluña, España

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