Account Based Marketing Specialist

Overview Account Based Marketing (ABM) Specialist at Neurons Lab. We are looking for an innovative and strategic ABM Specialist to design, launch, and manage highly targeted ABM programs for our AI consulting business. You’ll own the end-to-end ABM strategy—from platform setup to campaign execution—driving engagement and growth within key Financial Services accounts. You’ll collaborate with the Marketing and Sales teams to deliver personalized experiences that convert high-value enterprise accounts into long-term partners.

Responsibilities Lead the setup and optimization of a new AI-driven ABM platform

Design and execute end-to-end ABM strategies aligned with company goals

Launch personalized, multi-channel campaigns (email, LinkedIn, events, WhatsApp, etc.)

Craft account-specific messaging and value propositions for multiple stakeholders

Partner with Marketing and Sales teams to ensure ABM efforts drive pipeline growth

Segment and prioritize accounts based on ICP and data insights

Measure and report on campaign engagement, pipeline impact, and ROI

Continuously optimize campaigns with A / B testing, personalization, and data insights

Collaborate with content / design teams on tailored assets (case studies, playbooks, etc.)

Stay ahead of ABM tech, AI-driven personalization, and industry trends

Qualifications Mastery of ABM methodology, tools, and campaign orchestration

Strong data-driven decision-making and reporting skills

Exceptional ability to craft tailored value propositions

Expertise in marketing automation, CRM platforms, and AI optimization

Knowledge of multi-channel campaign execution

3–5 years B2B marketing experience, including 2+ years in ABM-focused roles

Proven track record of building / scaling ABM programs in enterprise SaaS or consulting

Experience aligning ABM with sales and marketing for measurable pipeline impact

Success managing campaigns for complex sales cycles & high-value accounts

Familiarity with ABM platforms, intent data tools, and CRM / automation integrations

Bonus : Prior ABM experience in Financial Services Industry (FSI)

Knowledge ABM best practices & AI-driven personalization

Enterprise buying committees & multi-stakeholder engagement

Segmentation and prioritization frameworks

Research techniques : data tools, LinkedIn, company reports, industry news

Familiarity with FSI regulatory and competitive landscape (preferred)

Experience 3–5 years B2B marketing experience, including 2+ years in ABM-focused roles

Proven track record of building / scaling ABM programs in enterprise SaaS or consulting

Experience aligning ABM with sales and marketing for measurable pipeline impact

Success managing campaigns for complex sales cycles & high-value accounts

Familiarity with ABM platforms, intent data tools, and CRM / automation integrations

Bonus : Prior ABM experience in Financial Services Industry (FSI)

Employment details Employment type : Full-time

Seniority level : Not Applicable

Job function : Other

Industries : IT Services and IT Consulting

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