Global Brand Director

Publicis Groupe, the second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency / brand or area of expertise you will be applying for in this role? Keep reading!

Starcom is the Human Experience Company and is one of the agency brands within Publicis Groupe. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Stellantis, Kellogg Company, Samsung, Puig, Visa, and more.

We are the Citizens of Starcom. We are Brave, Kind, Inclusive, and Resilient. Join us!

Overview

Join our multicultural team as a Global Brand Director , leading a prestigious luxury portfolio in the Beauty & Fashion sector, based in Barcelona. Your role will be pivotal leading the global media strategy across 10 markets, including EMEA, LATAM, and APAC.

Reporting to the Global Client Lead, you will coordinate with a full-time multimedia team to lead and manage the client team as well as the DTC brand performance team. Your role will be essential in managing multimarket strategies, best practises, test and learn programs, as well as the Direct-to-Consumer (DTC) efforts globally.

This role requires a deep understanding of multi-market brand positioning and integrated communications, including digital strategies. Your curiosity and proactive approach will help you understand our business challenges deeply and create effective media strategies that resonate with our consumers.

Responsibilities

• Client Leadership - You will serve as the primary senior client liaison, responsible for driving exceptional client service and cross-market campaign execution for globally. Ensure consistency and excellence across all brand touchpoints and campaigns, with sensitivity to regional and cultural nuances.
• Strategic Oversight - Translate client objectives into effective, insight-led strategies. Collaborate with internal planning, agencies and client teams to deliver integrated campaigns across all channels with special focus on video and social. Work on global media guidelines for the markets, test and learn program, best practices, PCAs, lead partnership solutions and collaborate with the rest of the Puig teams to excel across the entire account.
• Operational & Financial Management - Lead account planning, timelines, and resourcing to ensure on-time delivery. Work with Digital Manager looking into the DTC forecasting including budget control and efficiency / ROAS across main digital channels.
• Team Leadership - Manage and mentor a team of a Digital Manager, Account Executive and Intern fostering a high-performance, service-oriented culture. Have a dotted line into SEM and Social specialists, to make sure they are fully integrated within the Carolina Herrera team and work under one team’s philosophy.

Qualifications

Benefits

Why join us? Because we offer reasons such as :

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let\'s enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background : we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.

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