Head of Field Sales Spain - Norte

About You

For this role you should :

• Focus externally : Winning mindset
• Focus on execution & results
• Lead by example, Develop & Inspire Talent
• Lead Strategically & Know your Business
• Have Commercial passion
• Manage Interpersonal skills
• Have a Founders mentality

Responsibilities

Commercial Execution

Strategic Leadership

Skills

Competencies

Strategic Agility : The ability to anticipate market shifts, connect business variables, and quickly adapt local strategy while staying aligned with national direction. This involves sharp market insight, data-driven decision making, and the ability to act swiftly to deliver results in a dynamic environment.

Talent Development : A genuine commitment to growing the potential of others, with a focus on identifying strengths and development areas among Field Managers and Business Managers. This includes crafting individualized development plans, applying structured coaching, and creating a culture of continuous learning built on trust and challenge.

Communication Clarity : The skill to convey messages in a structured, direct, and empathetic manner. A Head of Sales must inspire, align, and energize teams through communication that blends vision, facts, and emotion—whether in 1 : 1s, national forums, or cross-functional settings.

The capacity to understand and manage one’s own emotions while recognizing and responding effectively to the emotions of others. This is key to leading difficult conversations, building trust, remaining composed under pressure, and nurturing strong, human relationships.

Founder’s Mindset : Acting as if the business were your own. It means making decisions with long-term impact in mind, optimizing resources with care, and demonstrating proactive, accountable, and entrepreneurial behavior. This mindset fuels innovation, ownership, and pride.

What Will Make You Successful

Onboarding & Development Plan

Initial immersion program with Sales Director and The Academy. Assigned mentor for the first 3 months. 6-month check-in on leadership impact, feedback quality, and business results.

Leadership Agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs : Fearless, Family, Founder culture to the next level.

Disclaimer : Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person\'s identity.

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

Additional Benefits

The benefits / perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture BE Fearless

We empower our teams to question, challenge and innovate.

This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE Family

We treat each other, and our communities, like family. Always.

We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.

The spirit of entrepreneurship is at the heart of everything we do.

Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.

Life Inside Bacardi

Be Fearless, act like a Founder.

Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.

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